Adweek Expands Digital Offering
NEW YORK In this rapidly changing media and advertising environment, Adweek is continually evolving its offerings to meet the needs of its audience on each platform—online, in print and in person.
Sabrina Crow, svp, media and marketing group, Nielsen Business Media, said, "Today, Adweek is focused not on the idea of a weekly-only print model, but on the minute-by-minute schedule that our audience desires. While our magazine continues to be an essential element of this iconic, multi-platform brand, we are moving with our audience by delivering more content digitally."
Starting in the first quarter of 2008, Adweek will relaunch Adweek.com with new enhancements and features, including exclusive Nielsen data, to deliver the most robust content in the industry. In addition, Adweek will publish 36 print issues next year and continue to engage the community through events and forums.
"We'll offer more content online, introduce several new events and publish more in-depth features in print," said Adweek editor Alison Fahey. "Overall, there will be a significant increase in content and it will be fully integrated."
"It's great to see Adweek staying ahead of the marketplace by finding a way to deliver the two things we really want: instant news and thoughtful opinion," said Mark Goldstein, CMO, BBDO North America. Added Goodby, Silverstein & Partners co-chairman Jeff Goodby: "This business happens night and day now. You take a nap and everything's suddenly different. This is a bold change that addresses all that with the immediacy of online and the depth of print. I think everybody will be looking forward to it."