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American Express Wins Emmy for 'Animals' Spot

NEW YORK The Academy of Television Arts and Sciences in Los Angeles last week awarded its Outstanding Commercial to American Express for its "Animals" spot by Ogilvy & Mather, New York, starring Ellen DeGeneres. "It is a tremendous honor to be recognized for our work by the entertainment industry," said John Hayes, chief marketing officer of American Express. "We developed 'Animals' hand-in-hand with Ellen DeGeneres and our incredibly talented agency partners. This award speaks volumes to the entertaining content and creativity that can be born from true collaboration."



Brightcove Narrows Focus To Technology Platform

new york Brightcove is ceasing development of its less than one-year-old video portal and moving it to a new Web site, Brightcove.tv. The Brightcove.com site will now become a corporate destination for its video infrastructure and syndication offerings. While the video portal will live on, Cambridge, Mass.-based Brightcove is shifting internal resources to further develop its technology platform and beef up its services. It recently developed technology for content owners to allow users to remix video. When it launched, Brightcove tackled several aspects of the online video industry, from providing the platform for publishing videos to selling ads, eventually adding the portal piece. In May, it outsourced ad sales to Tremor Media and Brightroll.



3 Media Finalists Compete For Outback, Carraba's

NEW YORK The parent company of Outback Steakhouse and Carraba's Italian restaurants has narrowed its $90 million media review for the brands to three finalists: Aegis Group's Carat, WPP's MindShare and independent Horizon Media, according to sources. Final presentations are scheduled to take place later this month, sources said. The business is currently split between Havas' MPG and independent agency Doner, neither of which defended. Select Resources International, is overseeing the search.

$70 Mil. Jenny Craig Calls Review for Creative Duties

Jenny Craig is reviewing the creative portion of its $70 million account, according to sources who received a blind RFP from the Blank & Associates consultancy, Laguna Niguel, Calif. The client declined to comment. The incumbent, WPP's JWT in New York, which won the business after a review in 2004, is unlikely to defend, according to sources. Media duties, held by Carat USA here, are not in play. The Carlsbad, Calif.-based weight-loss company, which uses Kirstie Alley in its commercials, was acquired by Nestlé in 2006.



Richards Tops Kirshenbaum For $25 Mil. Orkin Account

LOS ANGELES Independent Richards Group has won the $25 million account of Orkin pest-control following a review. Finalists included MDC's Kirshenbaum Bond + Partners, New York, and IPG's Mullen, Wenham, Mass. The client split with the incumbent, WPP's JWT, in May. Pete Lempert, principal at the Dallas agency, said he expected some work in the fully integrated campaign to begin before year's end and broadcast by the start of 2008.



Deutsch/LA Hires Dunlap From Wieden in Amsterdam

LOS ANGELES IPG's Deutsch/LA has hired Tom Dunlap from independent Wieden + Kennedy's Amsterdam office to become the agency's svp and head of integrated production, said Eric Hirshberg, co-president and CCO at the Marina del Rey, Calif., shop. Dunlap, 32, recently won a silver Lion at Cannes for the Coke commercial "Happiness Factory." Prior to Wieden, where he was head of integrated production, Dunlap worked at several offices of TBWA on brands such as Sony PlayStation, Apple and Nissan.



Machado/Garcia-Serra Wins Mexican Tourism Board

NEW YORK The Mexico Tourism Board said it has selected independent Machado/Garcia-Serra Communications as lead agency for media planning and buying in the U.S. and Canada. Estimated ad spending is $40 million, per the client. Work involves general market and Hispanic audiences in both countries. MGS beat four undisclosed contenders. The media account will be serviced by MGS' U.S. headquarters in Miami and its Mexico City office. Creative duties are managed globally by Olabuenaga Chemistri, headquartered in Mexico City and part of the Publicis network.