Hotlines II: More Late-Breaking Industry News

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Carmaker Dumps Omnicom’s DDB for IPG’s Carmichael Lynch

NEW YORK Subaru of America last week said it would move creative and media duties on its ad account to IPG’s Carmichael Lynch. The client spent $200 million on U.S. measured media last year, according to Nielsen Monitor-Plus. Creative and media duties had been handled by Omicom units DDB and Prometheus, respectively. Michael McHale, director of corporate relations at the client, attributed the sudden reassignment to Tim Mahoney, CMO of Suburu.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in