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Saatchi Withdraws From LG Global Image Race, Cites Conflict
NEW YORK Publicis’ Saatchi & Saatchi is no longer vying to handle global corporate image duties for LG Electronics, the agency confirmed. A Saatchi representative said the agency withdrew from the review because of a conflict. The rep declined to elaborate, but sources pointed to the agency’s global Sony Ericsson business. Sony Ericsson and LG compete in the mobile phones arena. A representative for LG declined to comment.
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