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Riney Nabs $15 Mil. Mint Duties From Sister Shop Leo Burnett San Francisco Wm. Wrigley Jr. Co. has awarded creative duties on its $15 million Altoids account to Publicis & Hal Riney here after a review, the client confirmed. Previously at Publicis' Leo Burnett in Chicago, the account had long been considered a creative showcase for the shop. Burnett will continue to work with Wrigley in China and Canada, according to the company. Riney's win comes as the shop's largest client, Sprint Nextel, put its account into review (see story, pages 5 and 6). The shop is expected to defend that business. Shumaker Takes on CMO Role At Publicis USA in New YorkNEW YORK Chris Shumaker starts today in the new position of chief marketing officer at Publicis USA. He reports to Susan Gianinno, CEO of Publicis USA. Shumaker will absorb duties handled by chief development officer Terrie Paladino, who left the agency several weeks ago. Shumaker, 46, had been evp, worldwide chief growth officer at IPG's Foote, Cone & Belding, which he joined in January 2006. But after IPG merged Draft with FCB on June 1, Howard Draft replaced then worldwide CEO Steve Blamer, and Shumaker left three weeks later. Shumaker had been consulting since his exit from DraftFCB.Y&R CD Patti Leaves Shop After Nearly 4 YearsNEW YORK Young & Rubicam worldwide creative director Michael Patti has left the WPP agency after nearly four years. His position is not expected to be filled. Patti, a former senior executive creative director at Omnicom's BBDO in New York, joined Y&R in March 2003 as worldwide cd and chairman and CEO of its New York office. In July 2004, he shed his N.Y. leadership titles to focus on global creative efforts. Since then, he has worked primarily on key client Chevron, for whom he led the creation of the current "Human energy" corporate image campaign. At BBDO, he worked on Pepsi, General Electric, Pizza Hut and HBO. To recruit Patti, Y&R had to match a long-term contract he had at BBDO.$20 Mil. Coldwell Banker Biz In Review; Incumbent OutNEW YORK Real-estate company Coldwell Banker has put its estimated $20 million account into review and hired Hasan + Co. in Raleigh, N.C., to handle the process, the consultant confirmed. Publicis' The Kaplan Thaler Group here has been the incumbent since 2001, but sources said the agency would not defend. Questionnaires are due back this month and, after a cut to semifinalists, finalists will be named in early February. Hasan Ramusevic, CEO of Hasan + Co., said a new shop would be selected in March. The client is based in Parsippany, N.J.$80 Mil. Heineken Final Pitches Scheduled for Next TuesdayNEW YORK Independent Wieden + Kennedy in Portland, Ore., and WPP's Berlin Cameron United here are scheduled to make final pitches to Heineken USA next Tuesday, sources said. The White Plains, N.Y., client has been looking to consolidate its Heineken and Heineken Premium Light brands at one agency, since calling the review in June. Berlin Cameron handles HPL, which launched in March 2006. Combined U.S. media spending for both brands is about $80 million. Publicis USA had handled Heineken and Amstel Light since 2003, but the shop, along with The Richards Group in Dallas and WPP's Ogilvy & Mather in New York, were cut from the review last month. Amstel Light will likely move to the winning agency as well, a source said. A decision is expected shortly after pitches, per sources. Neither the agencies nor the client returned calls for comment. IPG Disbands Year-Old Consumer Experience PracticeNEW YORK IPG has disbanded its Consumer Experience Practice unit, formed one year ago, and laid off the group's eight staffers. A source said the move was made out of "financial" considerations. The unit, headed by media research veteran Stacey Lynn Koerner, advised clients on how to effectively connect with consumers in the evolving media landscape, IPG said at the time of its formation. Reached earlier today, Koerner confirmed that the group has been eliminated, but referred other questions about it to IPG officials; a rep declined comment.

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