Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

$570 Mil. Wal-Mart Decision Could Come This Week

CHICAGO A decision in Wal-Mart’s search for an agency to handle its $570 million advertising account could come as early as this week, according to sources. The two agencies vying for creative duties, IPG’s The Martin Agency of Richmond, Va., and WPP’s Ogilvy & Mather in New York, presented on Dec. 22, while those competing for the media duties—WPP Group’s Mediaedge:cia, Aegis’ Carat and Publicis Group’s Mediavest—presented on Dec.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in