Roth Associates to Manage $200 Mil. Global Volvo Review
NEW YORK Ford Motor Co.'s Volvo has launched a review of global creative duties on its ad account, the client confirmed last week. Havas' Euro RSCG is the incumbent in the U.S. and in several international markets, though Volvo also employs other shops outside the U.S., including WPP's Young & Rubicam in Japan and Forsman & Bodenfors in Sweden. In terms of major media, Volvo globally spends an estimated $200 million annually. Volvo has hired New York consultancy Roth Associates to manage the process, which is expected to take more than three months, said sources. Roth did not return calls, and the client could not be reached. EuroRSCG, whose tenure on the brand dates back to 1991, is expected to defend its pieces of the business.
Arnold Lands Creative Duties For $12 Mil. Pearle Vision
BOSTON Havas' Arnold here has won creative duties on Luxottica Retail's Pearle Vision creative account following a review in which IPG's McCann Erickson and WPP's Grey, both in New York, also made final presentations. Pile and Co. here managed the process. The Cincinnati-based client spends about $12 million annually on measured media. The incumbent was independent Stern Advertising in Columbus, Ohio. Dr. Stanley C. Pearle, who wanted to create a single place where people could get a complete eye exam, frames and corrective lenses, founded Pearle in 1961. Luxottica bought the company in 2004.
JWT Loses Vodafone U.K. Duties to BBH London
NEW YORK Bartle Bogle Hegarty last week landed U.K. creative duties on Vodafone after a roster shop shootout against incumbent JWT, BBH has confirmed. Account revenue is estimated at $4-5 million. In the U.K., Vodafone spends more than $90 million in measured media annually. Going into the pitch, Publicis-backed BBH in London handled lead global brand image duties and WPP's JWT created local ads on a market-by-market basis. JWT remains on the roster to handle some 20 markets outside of the U.K., but has lost a significant chunk of business. BBH managing director Ben Fennell led the shop's winning pitch and will manage the account. Creative efforts will be led by Mick Mahoney, a creative director who also works on Unilever.
Google Testing Radio Spots With AdWords Platform
NEW YORK Google has begun testing radio ads, a step in its move to extend its ad platform from the Web into traditional media. The company stated last week that some of its advertisers have begun using its AdWords platform to run radio placements in some cities and on satellite radio. Google Audio Ads lets advertisers target their placements based on geography, demographics and time aired.The test comes nearly a year after Google acquired dMarc in a deal worth up to $1.2 billion. Over 200,000 advertisers used dMarc to create, place and track Internet and radio ads through a network of radio stations. It competes with firms like SoftWave Media Exchange, which claims a wider network for radio placements. A month ago Google also inked a deal to place print ads in more than 50 newspapers, including The New York Times, Chicago Tribune and The Washington Post.
Time Warner Sues DirecTV Over Claims in NFL Ads
NEW YORK Time Warner Cable on Thursday filed a lawsuit in federal court against DirecTV, accusing the satellite operator of false advertising and deceptive business practices related to its carriage of the NFL Network. In a 28-page complaint, filed in U.S. District Court for the Southern District of New York, TW claimed DirecTV ran newspaper ads in local NFL markets, including New York, Green Bay, Wis. and Cincinnati, that said football fans would be locked out of certain in-market NFL Net games unless they subscribed to DirecTV. TW said in-market NFL Net games are available to fans via local broadcast affiliates. If DirecTV is allowed to continue running the ads, TW will "lose sales, market share and good will," according to the suit. The cable company is calling for a cessation of the ads and an undetermined award to cover damages and legal fees.
Nielsen Will Give Data by April
For Minute-by-Minute Ratings
NEW YORK Nielsen Media Research said on Thursday it would make available all the data necessary for agencies and TV networks to create minute-by-minute ratings for all dayparts for intervals of up to seven days, beginning April 24, 2007. The data, which includes DVR playback numbers, will enable the TV industry to begin using commercial ratings as an ad-buying currency if it so desires. However, the launch date is just three weeks before the broadcast networks' upfront presentations, leading some media agencies to question whether there will be enough time to analyze the data and use it in negotiations. "I am disappointed that we will not have the complete data sooner," said Lyle Schwartz, svp, director of research and audience analysis at Group M.