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Heinken Launches Review For Lager and Premium LightCHICAGO Heineken USA will hold a creative review for its Heineken Lager and Heineken Premium Light accounts, the company said Friday. The business is handled by Publicis' Group's Publicis USA and WPP's Berlin Cameron United respectively, both of which have indicated they will participate. The White Plains, N.Y., company, which spends an estimated $70 million annually on U.S. advertising, expects to have a decision by January 2007. Publicis' MediaVest USA, which handles media planning and buying for both brands, is not affected by the review. Boston-based Pile and Co. is managing the process. Progressive Narrows to 4 In $150-200 Mil. ReviewNEW YORK Progressive Corp. last week selected four finalists in its $150-200 million creative review, said sources. Sources identified the four as Omnicom's GSD&M in Austin, Texas and Havas shops Arnold in Boston, McKinney in Durham, N.C., and Euro RSCG in New York. The agencies will be briefed next week, and final presentations are slated for September, according to sources. The client is based in Mayfield Village, Ohio. The finalists emerged from a field of six that also included Omnicom's TBWA\Chiat\Day in New York and independent The Richards Group in Dallas. Client executives had visited the shops over the past two weeks. The incumbent, independent Doner in Southfield, Mich., resigned the business at the onset of the review [Adweek Online, May 2]. The process is being managed by New York-based Roth Associates, which did not return calls. The agencies either declined comment or could not be reached. XM Satellite Radio Throws Its $50 Mil. Creative Into ReviewLOS ANGELES Select Resources International is managing a review of creative chores for XM Satellite Radio, the Santa Monica, Calif., consultancy has confirmed. IPG's Mullen in Wenham, Mass., is the incumbent, handling both creative and media duties. Media planning and buying are not in play, said SRI CEO Catherine Bension. XM spent $50 million in measured media in 2005, up 20 percent from the previous year, per Nielsen Monitor-Plus. The company would prefer to hire a New York shop and hopes to conclude the review by September, Bension added. Safeway to Brief 4 Finalists This Week in $250 Mil. ReviewNEW YORK Four agencies competing to handle creative and media duties for Safeway's estimated $250 million account will meet with the supermarket chain this week, sources said. The finalists are WPP's Young & Rubicam, New York, Havas' Euro RSCG, New York, and Omnicom shops DDB, Chicago, and Goodby, Silverstein & Partners, San Francisco [Adweek Online, July 14]. Client execs will brief each shop in preparation for final pitches, which are slated for the week of Aug. 21. The briefings will take place at the agencies over three days, with the Pleasanton, Calif., client visiting New York tomorrow, Chicago on Wednesday and San Francisco on Thursday, said sources. The incumbent, IPG's Dailey & Associates in West Hollywood, Calif., is not participating in the review, which is being managed by Pile and Co.Wyeth Hands $45 Mil. Centrum To Kaplan Thaler GroupNEW YORK Publicis' The Kaplan Thaler Group has won the advertising account of Wyeth Laboratories' Centrum line of nutritional products, the client confirmed. Estimated billings are $45 million. Wyeth also shifted its $8 million Dimetapp brand from IPG's McCann Erickson to WPP's Grey, which removes McCann from the client's roster, sources said. Grey now handles nine Wyeth brands. McCann and Grey also competed for Centrum. All the contenders pitched from their New York offices. Final presentations took place early last week.Jiffy Lube Stays with MMB For $25 Mil. Creative AccountBOSTON Shell's Jiffy Lube has confirmed retaining incumbent MMB here for the creative portion of its estimated $25 million account following a review. Dentsu's Colby & Partners in Los Angeles and WPP's Cole + Weber United in Seattle were the other finalists.Major media spending on the brand was nearly $20 million last year, on par with 2004 but down from 2003, when the total exceeded $30 million, according to Nielsen Monitor-Plus. Sources pegged 2006 spending at $25 million. Media planning and buying duties, at WPP's MediaCom and Maxus, respectively, were not in play.Intel Shuffles Executive Ranks, Moves Kim to GM PositionNEW YORK Intel has shuffled its senior team, moving Eric Kim out of his position co-managing the sales and marketing group, the company said. He has been named general manager of the smaller digital home group, which focuses on emerging technologies in areas such as home entertainment. Sean Maloney was named evp of sales and marketing, reporting to Intel chief executive Paul Otellini. Maloney had been co-manager of the mobility group, where he oversaw marketing products that allow laptops to connect to the Internet. Intel is scheduled to hear pitches from agencies this month on a creative assignment for its Core 2 Duo processor, sources said [Adweek Online, July 13].

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