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Subaru Exec: I’ve Met with Agencies That ‘Stayed in Contact’

NEW YORK Subaru vp of marketing Rick Crosson acknowledged Friday that he met with agencies other than lead shop DDB as recently as last month but downplayed the meetings, saying that a few shops “stayed in contact with us and had a couple of ideas they wanted to present.” Sources identified the shops as IPG’s The Martin Agency, a finalist in Subaru’s 2004 review, and IPG’s TM Advertising, DDB’s predecessor on the estimated $200 million account.

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