Hotlines

BBDO Wins $20 Mil. Life Savers, Creme Savers Account new york Omnicom's BBDO last week won the Life Savers and Creme Savers account after a review in which it competed against Publicis' Leo Burnett, the client said. Both Chicago shops are on the roster of Wrigley, which acquired the brands from Kraft in June. IPG's Foote Cone & Belding in New York, the incumbent, did not participate. Through the end of July 2005, Life Savers and Creme Savers had a combined spend of $20 million, per Nielsen Monitor-Plus.Lee Jeans Hires AAR Partners For Review After Fallon SplitNEW YORK Lee Jeans has hired AAR Partners here to handle a review for its account, the client confirmed last week. The Kansas City, Mo.-based client, owned by VF Corp., had been with Publicis' Fallon in Minneapolis since 1986. Lee had $30 million in U.S. media spending in 2004, but spent less than $5 million this year from January through July, according to Nielsen Monitor-Plus. A new print campaign from Fallon tagged "Have you found your perfect fit?" breaks this month.Havas' Bolloré Now Has 9% Stake in Aegis GroupNew York Twice last week, Vincent Bolloré acquired shares in Aegis Group, upping his total stake in the London-based parent of media agency network Carat to approximately 9 percent. That share purchase was disclosed by Aegis on Friday. Bolloré, who is also chairman of Havas, on two separate occasions had increased his investment: from 6 to 8 percent, and then from 8 to 9 percent. Aegis disclosed it had been approached about a possible sale of the company for $2.8 billion, and Paris-based holding company Publicis confirmed it had held "preliminary" discussions with Aegis.Finalists Await Decision on $250 Mil. Global Omo ReviewNEW YORk Three finalists await a decision on Unilever's review of global creative duties on its Omo detergent line, following final presentations in London last week, said sources. The contenders are Interpublic's Lowe, which handles roughly two-thirds of the business around the world; WPP's JWT, which has the rest; and Publicis' Bartle Bogle Hegarty, a Unilever roster shop. Global spending on Omo, which goes by different names, is estimated at more than $250 million. The agencies declined comment. London consultancy The Haystack Group, which is handling the review, could not be reached.$20 Mil. L.L. Bean Account Goes To JWT, MEC Interaction NEW YORK L.L. Bean has awarded creative and media duties on its estimated $20 million account to the WPP team of JWT and MEC Interaction, respectively, after a review, said sources. The other finalists were Omnicom Group's DDB in New York and Interpublic Group's Hill, Holliday, Connors, Cosmopulos in Boston. JWT in New York did not return calls, but sources said the Freeport, Maine, client told the agencies its decision on Thursday. The review was managed by Boston consultancy Pile and Co., which, along with the client, did not return calls. The incumbent, Omnicom Group's Martin/Williams in Minneapolis, did not defend.JWT Ads for Ford Fusion Replace Taurus, Tout 'Life in Drive'Dallas Ford breaks work for its new Fusion mid-size sedan Oct. 20 in a campaign company executives compare to the launch of the Taurus in 1985. The 15- and 30-second spots created by JWT use the tagline "Life in drive," which is expected to evolve into "Life in D," as in the "D" on an automatic transmission shifter. The Fusion is Ford's replacement for the Taurus.Publicis Mid-America Taps Flanigin for GlaxoSmithKline Dallas Publicis Mid-America has hired Laura Flanigin as svp, group account director, to handle GlaxoSmithKline's direct-to-consumer business for cervical cancer vaccine Cervarix. The budget for the DTC work is yet to be determined. Flanigin, 40, arrives from GSD&M, where she headed the Wal-Mart account. Publicis won the GSK business in August.

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