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Retailer Hires Consultancy For $85 Million Review

nEw york Office Depot put its $85 million account in review last week, and incumbent BBDO in New York has opted not to defend, sources said. Office Depot confirmed the creative portion of the ad account is in review. The Delray Beach, Fla., client has hired New York-based Joanne Davis Consulting to handle the search, said sources. The decision was driven by conflict between Office Depot and FedEx, which acquired Kinko’s last year.

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