Mitsubishi Fast-Tracks $200 Mil. Review to Beat June Car Launch
LOS ANGELES Moving rapidly in anticipation of a major Eclipse launch in June, Mitsubishi Motors has set a timetable for its $200 million-plus creative review. Agency briefings are expected to start this week, working sessions begin the week of Jan. 31 and final presentations are scheduled for the week of Feb. 14, sources said. A cut resulting from last week's chemistry checks was expected by today. At press time, IPG's TM Advertising in Irving, Texas, and incumbent Deutsch/LA in Marina del Rey, Calif., independent Cramer-Krasselt in Chicago, Publicis and Hal Riney in San Francisco, and Omnicom's BBDO in New York and Los Angeles were still in contention.
Berlin Cameron Launches $30 Mil. N.Y. Life Campaign
NEW YORK While rivals like Nationwide Insurance and Progressive air playful ads, a $30 million TV campaign breaking Jan. 31 for New York Life aims to set the insurer apart with a somber approach tagged, "Unchanging values." The effort for the 160-year-old company, by Berlin Cameron/Red Cell in New York, is an update of the firm's two-year-old "Heritage" campaign. The cinematic debut ad shows a New York Life policy on a desk circa 1902. The camera moves around the office showing the decor, items on the desk and the desk itself changing through the years while the policy stays the same. "Does a promise come with an expiration date?" asks the voiceover. "No matter how the world changes around you, New York Life is the company you keep."
Jaguar Asks 11 Contenders About Ability to Revive Brands
NEW YORK Jaguar asked agencies for their experience with rejuvenating brands in RFPs mailed last week to 11 agencies it will consider for creative chores on its $100 million global account, sources said. The recipients, sources said, are independents Doner in Southfield, Mich., Leagas Delaney and M&C Saatchi, both in London, and StrawberryFrog in Amsterdam; Havas' Euro RSCG in New York; Publicis & Hal Riney in San Francisco; MDC's Kirshenbaum Bond + Partners in New York; and WPP agencies Berlin Cameron/Red Cell, Ogilvy & Mather and J. Walter Thompson, all in New York, and incumbent Young & Rubicam in Irvine, Calif. Jaguar will visit semifinalists in February, with final pitches due in March. The agencies and client either declined comment or could not be reached.
Michelob Deals In as TV Sponsor of 'World Poker Tour'
LOS ANGELES Anheuser-Busch's Michelob AmberBock brand has will sponsor the third season of the Travel Channel's "World Poker Tour," which debuts on March 2. The show, filmed at high-end casinos around the world, will prominently feature the beer's logo on card-table felt and in graphics. The weekly program will conclude with a Michelob AmberBock winner's toast. In addition, A-B will run two 30-second spots per series' hour by DDB in New York that weave the brand's "rich and smooth" message with a poker theme. Sources said these deals can cost $5 million or more.
Kantrow Leaves Euro RSCG To Take President Post at MF+P
NEW YORK Euro RSCG managing director and head of client services Michael Kantrow, 37, is leaving the Havas network to become president of MDC's Margeotes Fertitta + Partners. While at the agency, Kantrow handled accounts including the $300 million Intel business, which Euro RSCG is not defending in an ongoing review. MF+P CEO George Fertitta said the two had begun talking about the new position in November. Kantrow, who will assume the post in February, will focus on bringing larger clients to the agency, which claims $250 million in billings.
FCC Chief's Resignation Leaves Advertisers Uncertain
washington Federal Communications Commission chairman Michael Powell, who last week said he would resign in March, will leave on the table a proposal to count promos of upcoming shows as commercial messages during children's programming. Advertisers argue the action will limit the amount of ad time available and drive up rates. It is also unclear whether the FCC will begin fining advertisers for ads it deems indecent. The FCC considered a number of complaints regarding ads that aired on last year's Super Bowl.