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Unilever to Decide as Initiative Fights to Hold Onto Lion’s Share

LOS ANGELES A decision on Unilever’s $1.3 billion European media review could come this week, sources said, with IPG’s Initiative fighting to retain its hold on the business against fellow finalists WPP’s MindShare, also a roster shop, and Aegis’ Carat. A decision had been expected weeks ago, but sources said disagreements within the packaged-goods giant held up the search, with local media managers balking at a decision that would impose an agency on them.

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