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IPG’s Nelson Mulls Executive Team to Oversee BofA

NEW YORK IPG chief marketing officer Bruce Nelson is mulling the creation of a “swat team” of 10-12 managers to oversee corporate and multi-agency projects for Bank of America, sources said. The group would serve as an extension of Nelson, the top executive on the estimated $500 million-plus account, which is serviced by some 15 IPG shops, including Deutsch, Draft, R/GA and Gotham, all in New York.

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