American Legacy to Break New Spot From Arnold, CP+B
Boston The American Legacy Foundation's national anti-smoking "Truth" campaign launches a new spot, titled "1200," tomorrow. Longtime agency team Havas' Arnold and Maxxcom's Crispin Porter + Bogusky created the ad. It opens with shots of hundreds of youths, each with a number on his or her shirt. Gathered "outside a major tobacco company," the teenagers simultaneously collapse "dead" onto the pavement. One kid is left standing, holding up a sign that reads, "Tobacco kills 1,200 people a day." The commercial will air in 30- and 60-second versions on MTV, BET, the WB and Fox, among others.
Chase Could Look Beyond Roster Shops on Retail Projects
NEW YORK JP Morgan Chase may consider farming out assignments on its retail and financial-services business, the company said. The estimated $50 million U.S. account is at IPG's Foote, Cone & Belding in New York, while Grey Direct in New York handles the direct business. FCB is testing new work, sources said. A client rep said that "on some assignments we may seek other ideas," but would not elaborate.
Tucker Hampel Buys Creative Shop Charron/Schwartz
NEW YORK In its second acquisition in a year, Tucker Hampel Stefanides & Partners in New York has bought New York creative agency Charron/Schwartz. Details of the deal were not disclosed. Founded in 1991, Charron/ Schwartz works for clients including Westpoint Stevens' Martex and Les Vins Georges Duboeuf. Tucker Hampel clients include Shell Lubricants' Quaker State Motor Oil, Steve Madden and Comcast. In 2002, when it was known as The Tucker Group, the shop acquired marketing promotions company Carlson Draddy & Associates in Westport, Conn.
Philips Taps DDB for $600 Mil. Global Account
NEW YORK Omnicom's DDB doubled its Royal Philips Electronics' business last week after the electronics giant opted to consolidate its $600 million global account at the agency. Another Philips' roster shop, Leo Burnett , will continue to do project work. Burnett, which was also considered for the global account, held less than $10 million in Philips business, a source said. The rest of the account was scattered among a number of ad agencies worldwide.
The America Channel Plans '04 Cable Launch
LOS ANGELES Armed with a Smith-Geiger study showing that 63 percent of Americans want to know more about the everyday lives of their fellow citizens, a cable network called The America Channel is talking to agencies and cable-system operators, and lining up financing with an eye on a February 2004 launch. The network will be run by chairman and CEO Doron Gorshein, a former CNN licensing executive. Programming will focus on campus life, the occupational hazards of unusual jobs and what other countries are saying about the U.S.
Amalgamated Opens With Fuse as Its First Client
Amalgamated, a new independent creative boutique in New York founded by veterans of Cliff Freeman and Partners, has been hired by Fuse, the agency confirmed. Fuse, formerly Much Music USA, is a cable network owned by Rainbow Media and a challenger to Viacom's MTV. Amalgamated expects to launch a TV, outdoor and radio campaign in early August. Fuse's spokeswoman, Sally Struthers, who appeared in in-house ads that broke in May, will not be part of the new work, sources said. Fuse executives would not comment on the budget. Amalgamated's three principals, Charles Rosen, Jason Gaboriau and Doug Cameron, left Cliff Freeman in June and opened their shop in Manhattan's financial district two weeks ago.