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Y&R in Talks to Take Cut of National Burger King Account

NEW YORK WPP’s Young & Rubicam in New York remains in negotiations to take on a significant portion of Burger King’s $350 million U.S. account, currently split among three shops, said sources. Last week, Y&R emerged as a front-runner to land the national brand assignment after a series of strategic meetings with the Miami-based client [Adweek.com, March 27]. BK CEO Brad Blum acknowledged on Thursday that Y&R was among five shops being considered for the assignment, but said the client had not made any final decisions.

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