Y&R in Talks to Take Cut of National Burger King Account
NEW YORK WPP's Young & Rubicam in New York remains in negotiations to take on a significant portion of Burger King's $350 million U.S. account, currently split among three shops, said sources. Last week, Y&R emerged as a front-runner to land the national brand assignment after a series of strategic meetings with the Miami-based client [Adweek.com, March 27]. BK CEO Brad Blum acknowledged on Thursday that Y&R was among five shops being considered for the assignment, but said the client had not made any final decisions. Other contenders are incumbent Amoeba; IPG's Deutsch/LA, which handles franchisee ads, and Campbell-Mithun, which handles kids marketing; and Grey Global Group, which is not a roster shop. The shops either declined comment or could not be reached.
Berlin Cameron/Red Cell Woos Grogan to Run N.Y. Office
NEW YORK WPP's Berlin Cameron/Red Cell is looking to hire its first president and has approached Bill Grogan, an svp of marketing at AOL Time Warner, to take the post. In December, Grogan left McCann-Erickson, where he ran the Coke Classic account. Berlin Cameron took over lead creative duties on the account in February and has been looking to add staff [Adweek, Feb. 19]. Grogan could not be reached for comment, nor could execs at Berlin Cameron.
Shops Point Fingers in California Lottery Dispute
LOS ANGELES Two contenders in the review for California Lottery's five-year, $125 million account last week submitted affidavits to lottery director Joan Wilson, claiming they were asked to cooperate with other finalists to affect the review. Tentative winner McCann-Erickson in Los Angeles charged that Grey asked the shop to join DDB in refusing to submit new cost bids. Foote, Cone & Belding in San Francisco alleged it was approached by consultant Mike Marsak, who wanted to propose to the lottery that he "organize a binding arrangement" to determine the winner. Both McCann and FCB said they refused the requests. Grey denied the accusation. Marsak said he had preliminary discussions but could not get a consensus.
Miller Beer Spots Return After War Hiatus
Chicago Advertising for Miller Brewing Co. in Milwaukee went back on the air last week. The company had halted all ads March 22 in response to the war in Iraq, a Miller rep said. While a spot from Miller Lite's "Storytelling" campaign by Ogilvy & Mather in New York will run, the brewer's raunchy "Catfight" spot is still on hiatus.
Lowe, Draft Forge Global Pact to Work Together
NEW YORK Lowe Worldwide and Draft Worldwide have forged a global alliance, Lowe + Draft, designed to bring the two struggling IPG shops together to pitch business and share back-office operations. The collaboration is the result of more than six months of talks between Draft Worldwide CEO Howard Draft and Lowe Worldwide CEO Jerry Judge [Adweek, Jan. 20]. The alliance will be led by Judge, who takes the role of president and CEO, and Draft, who will be chairman, said sources. Draft and Judge could not be reached. Agency officials have said that such an arrangement would not be a precursor to an outright merger.
Cinematographer Directs ACE Ads for Doremus
NEW YORK Doremus is launching a campaign April 7 for ACE Limited Insurance that focuses on the protection ACE provides. Two 30-second TV ads, directed by Adaptation and Being John Malkovich cinematographer Lance Acord, show close-ups of things that protect while allowing growth, including an eggshell and an incubator. A voiceover states, "Protection. It's not what it guards you against. It's what it lets you do. Continue." The effort introduces the tag, "Global protection."
Heart Association in Review
CHICAGO The American Heart Association in Dallas is conducting an agency review. It has enlisted The Rojek Cutcher Group in Cleveland to oversee the search for a full-service shop to handle a national branding campaign, according to the consultant. Billings are estimated at $40 million over three years. There is no incumbent. The group is seeking shops with healthcare experience, the client said.