Sharon Stone to Star in BBDO's AOL Broadband Spots
NEW YORK Sharon Stone will tout America Online Broadband in a new campaign from BBDO. She will appear in one of two 30-second spots, set to break on the March 23 Academy Awards, that use the client's "running man" logo. The ads relaunch the broadband service and promote the many AOL Time Warner properties that subscribers can access. BBDO in New York and Wieden + Kennedy in Portland, Ore., are competing for the corporate-image account for AOL.
Wholesalers Get First Peek At Ogilvy's Miller Work
CHICAGO Ogilvy & Mather unveiled ads for Miller Lite and Miller Genuine Draft at the company's wholesalers convention last week. Absent from the main marketing session was J. Walter Thompson's work for MGD. Miller execs said the ads were not ready in time and that JWT in Chicago continues to work on MGD. Ogilvy's new work includes a spot for Miller Lite that features Pamela Anderson engaging in a pillow fight, and MGD spots with Kiefer Sutherland doing the voiceover.
Burnett Launches Beck's Ads With Multiple-Choice Questions
CHICAGO Leo Burnett takes an arty approach to sex in its first TV work for Beck's. A series of 15-second black-and-white spots presents lifestyle questions in multiple-choice format. One shows a man eyeing a woman in a bar while a voiceover says, "Find something that scares you and ..." Options include "weep openly" and "do it immediately." The work ends with the tagline, "Life beckons, and you're holding the key."
Bozell's Fujitsu Account Likely To Land at FCB Unit
Fujitsu, a Bozell account that will not be following the shop into Lowe due to a conflict with that shop's Ricoh business, is likely to go to Marketing Drive, the sales-promotion arm of sister network FCB Group, said sources. Dean Buresh, the Bozell exec who managed the business, also is expected to join Marketing Drive. As proposed, the shift would keep the business within IPG. Fujitsu spent about $20 million in measured media in the first 11 months of 2002, according to CMR.
Robert Altman Directs Air-Conditioner Spots
NEW YORK Filmmaker Robert Altman has directed several spots for Trane HVAC Systems & Equipment, a division of American Standard that manufactures air-conditioning and other heavy industrial equipment, sources said. The work, by Foote, Cone & Belding, is slated to break in April. The New York shop won the estimated $35 million account in July. Altman, whose films include Nashville, Short Cuts and Gosford Park, has directed TV commercials for E! Entertainment Television.
Coke's CMO Leaves After 16-Year Tenure
Los Angeles Coca-Cola Co.'s chief marketing officer has left to pursue other interests following a reorganization of the company's corporate structure. Stephen Jones, 47, who most recently worked on Coke's "Real" campaign, was with the company for 16 years. A search for his replacement began earlier this year, sources said.
Gerzema to Join Universal McCann
LOS ANGELES Mary Gerzema, media director at Publicis' Fallon in New York, will join IPG's Universal McCann in New York in April as group communications director. Gerzema will be one of seven top-level account group heads and will report to Sean Cunningham, evp/managing director for UM's New York office. She will oversee the agency's media efforts for Nestlé, Bacardi, Ferraro and other clients, and will work on strategic-planning assignments.
Gotham Breaks $20 Mil. Bausch & Lomb Campaign
NEW YORK A $20 million campaign for Bausch & Lomb launches today from Gotham. It is the agency's first work for the eye-care company. The first two spots tout the client's best-selling ReNu brand and Ocuvite PreserVision, a new product that aims to slow vision loss. The work ends with the tagline, "Perfecting vision. Enhancing life."