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Celebrex is Fourth Drug Pfizer Puts Into ReviewNEW YORK Pfizer has started a review for its Celebrex arthritis brand, now at WPP's J. Walter Thompson in New York, sources said. JWT won Celebrex in July 2001, when the client shifted the $70 million account from Publicis' Leo Burnett in Chicago. JWT will likely defend the business. The shop referred calls to the client, which would only confirm reviews for the brands exiting IPG's Deutsch: Zyrtec, Zoloft and Bextra. In the first 11 months of 2002, Pfizer spent nearly $75 million on ads for Zyrtec, about $50 million on Zoloft and less than $1 million on Bextra, CMR reported.3 Will Compete for Activision's $20 Mil. TV AccountLOS ANGELES Videogame maker Activision has narrowed to three finalists in the review for its estimated $20 million TV creative account, sources said. They are incumbent Colby & Partners and Secret Weapon Marketing, both in Santa Monica, Calif., and davidandgoliath in Los Angeles, sources said. Creative presentations are due to take place in March, sources said.Lowe Names Department Heads for Post-Bozell Merger NEW YORK Top execs have been named to lead Lowe's departments following its merger with IPG sibling Bozell. From the Bozell camp, Ruth Ayres, managing partner and director of marketing, will oversee new-business efforts as evp, director of marketing. Andrew Chinich, Bozell's broadcast-production chief, will become evp, director of broadcast production, and Laurie Weber, head of print production, will be evp, director of creative services. Lowe execs retaining their evp posts are ecd Dean Hocohen, director of account planning Richard Lee, director of account management Susan Cantor and director of media services Alan Jurmain.Ford Executive to Head Cadillac Marketing at PublicisDETROIT A Ford Motor Co. marketing executive will head the Cadillac account at the new Publicis unit dedicated to General Motors, sources said. Michael Wright will be group account director and svp at what is known as D'Arcy Masius Benton & Bowles in Troy, Mich. Wright replaces Joe Garcia, who has been named global director of business development. Wright has been with Ford for three years, most recently as multicultural marketing manager. He was at GM in various ad positions for more than a decade. Both Wright and Garcia will be based in Troy.Finalists to Present To Chemistry CouncilNEW YORK The three finalists in the review for the American Chemistry Council's $50 million account are expected to make final presentations next week at the client's headquarters in Arlington, Va., sources said. The shops, WPP's Ogilvy & Mather and Young & Rubicam, and Havas' Euro RSCG MVBMS Partners, fine-tuned their presentations in creative work sessions with client execs last week. Bob Wolf Partners/TPG in Los Angeles is managing the review.Garfinkel to Start as DDB's CCO This Week NEW YORK On Wednesday, Lee Garfinkel, 47, the former worldwide creative chief of defunct Publicis shop D'Arcy Masius Benton & Bowles, will start his new job as chairman and chief creative officer of Omnicom's DDB in New York, the shop said. Garfinkel's contract with Publicis prevented him from starting his new job for 90 days. Davidandgoliath Wins Re/Max TV Creative WorkLOS ANGELES Re/Max International has hired davidandgoliath for its $30 million TV creative account, the client said. The Los Angeles shop won the business following a review that included DeVito Verdi in New York; Outloud, a breakaway of the incumbent, Carton Donofrio in Baltimore; and an undisclosed California shop, sources said. Temerlin McClain Lets Go ECD Eric McClellanDALLAS Temerlin McClain in Irving, Texas, has fired ecd Eric McClellan, sources said. McClellan is said to be exploring other opportunities within IPG, sources said. The shop hired McClellan in February 2002 to resurrect its creative department; he replaced co-founder Dennis McClain. McClellan declined comment. Agency officials did not return calls.

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