Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

IPG Defines Management Roles in Lowe/Bozell Merger

New York IPG said Friday that it is merging Bozell and Lowe, and that Bozell CEO Tom Bernardin will play a leading role in the combined operation, which will be called Lowe. IPG said Bernardin will be president and chief operating officer for the U.S., not CEO, as many sources initially anticipated [Adweek, Feb. 3]. Paul Hammersley remains U.S. CEO, Jerry Judge continues as worldwide CEO, and Gary Goldsmith stays on as U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in