Hotlinenewswire

Goodby, Optimedia to Lead HP Ad Efforts SAN FRANCISCO—Hewlett-Packard Co. has named Goodby, Silverstein & Partners, San Francisco, lead agency for worldwide branding and Publicis Groupe S.A., including Publicis & Hal Riney, San Francisco, its global agency for products, according to the Palo Alto, Calif.-based client. Publicis Groupe's Optimedia will handle media buying. Before HP merged with rival Compaq, the two companies used several agencies for marketing and advertising. FCB Worldwide was Compaq's lead agency. HP spends roughly $250 million in the U.S. Crispin Porter + Bogusky Pulls Ikea AdATLANTA—An Ikea retail ad created by Miami's Crispin Porter + Bogusky was pulled last week by the agency. The half-page effort ran in West Coast dailies such as the Los Angeles Times on June 13. The ad depicts a frightened female prisoner being groped by another woman. Copy reads, "What happens when you don't pay your taxes on April 15." A second shot shows the same woman, on an Ikea bunk bed, reading to her small son. Copy reads, "What happens when you don't pay taxes on June 15." The ad promotes a day when the Swedish furniture maker will pay customers' sales tax. The Gay & Lesbian Alliance Against Defamation protested the ad. A Crispin rep said, "We realize the ad was offensive to some people, so we're pulling it." 3 Agencies Make Blue Cross Blue Shield FinalsCHICAGO—Three shops remain in contention for Blue Cross Blue Shield of Minnesota's 10-year, $80-110 million anti-smoking program, according to the consultant handling the search, Jan Apple in Minnetonka, Minn. BBDO and Carmichael Lynch, Minneapolis, and Miami's Crispin, Porter + Bogusky will make final pitches the second week of July. Cut are Arnold in San Francisco, BVK in Milwaukee and Ground Zero in Los Angeles.Newswire RoundupJohn Berg, president, DDB New York, is leaving the agency to join Euro RSCG MVBMS Partners as president. He starts on July 22, filling the slot vacated by founding partner Louise McNamee in January 1999. … Young & Rubicam in San Francisco has hired Publicis & Hal Riney veteran Jack Harding, 41, as vp and associate creative director. He will team with Tom Peck, svp and group creative director on Verisign and Vignette Corp. Harding most recently worked on Saturn and America West at Riney. … Publicis in Mid America has won the $15-18 million creative and media account of Curves for Women in Waco, Texas. The Dallas shop defeated The Richards Group for the work. … Wunderman in New York has landed direct marketing duties on Pfizer for Living, a Web program that provides information on diet and exercise. Wunderman bested two undisclosed finalists to win the business, previously handled by Rapp Collins in New York. Billings were not disclosed. … The San Jose Group in Chicago picked up Hispanic marketing duties for Dial's line of soaps and detergents following a review. Billings for Hispanic efforts have yet to be determined. … Arnold is closing its office in San Francisco. About 17 staffers are expected to lose their jobs—though Arnold plans to keep about a dozen media and public relations professionals in San Francisco. Office president Jim McGinn and creative director Stu Cooperrider will return to the agency's Boston headquarters.

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