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Ogilvy Connects With Motorola for $400 Mil. Work

NEW YORK—Motorola has awarded its consolidated global ad account, with billings estimated at $400 million, to Ogilvy & Mather in New York following a review, sources said. McCann-Erickson Worldwide in New York had handled branding since 1997 and participated, as did roster shop Leo Burnett in Chicago. Before the review that began in July [Adweek, July 24], McCann was Motorola’s lead agency and managed consumer electronics advertising, Burnett handled semiconductor advertising, and Ogilvy’s OgilvyOne unit handled direct and interactive business.

SBC/BellSouth Cuts to 4 for $185-250 Mil.



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