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The Interpublic Group of Cos. is looking to retool its Zentropy Partners, sources said. With the dot-com boom on the wane, Cambridge, Mass.-based Zentropy, an amalgamation of various IPG interactive companies, has of late been unable to win or retain substantial business and has quietly let some staffers go, sources said. Bruce Nelson, recently hired from Young & Rubicam and named to the newly created position of executive vice president and chief marketing officer, is charged with helping to steer the development of IPG units network-wide, and will work in that capacity with Zentropy.
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