Hotline Kobrand Weighs Separate Reviews

BOSTON-Kobrand may conduct separate agency reviews for its premium brands, Tattinger champagne and Lois Jadot burgundy, and one for its more mass market brands, Fortant wine and Alize cognac, according to Kobrand representative Beth Cox. Under consideration by the New York-based liquor distillery are Pagano Schenck & Kay in Boston and Earle Palmer Brown, Mad Dogs & Englishmen and In-Sync, all in New York, Cox said. No date has been set for a final decision. Total billings are estimated at $2 million. AK Media to Provide Free Billboard Space BOSTON-AK Media in Stoneham, Mass., announced last week it will offer free billboard space to 10 local or national nonprofit organizations, starting this fall. AK Media employees will select the recipients to receive two billboards for two years. Reebok Enlists Bismark Corp. BOSTON-A representative for Reebok International confirmed that Bismark Corp. in Dennis, Mass., was retained as a consultant to handle a review for a media buying agency [Adweek, June 23]. Leo Burnett, Chicago, resigned the athletic footwear maker's estimated $95 million account in May. Bismark principal Bill Weilbacher is acting as an advisor to Brenda Goodell, Reebok's vice president of U.S. marketing communications, according to Reebok's director of public relations Dave Fogelson. Cargill, CFI Team Up BOSTON-Cargill Creative and CFI Design Group last week announced they would join forces. Effective immediately, Cargill Creative will operate as an affiliate of CFI Design Group. The two companies, located in Needham, Mass., will provide direct marketing services. Williams and House Creates Consulting Group BOSTON-Williams and House, Avon, Conn., has formed a new marketing consulting group. Dana Goldberg, former vice president of planning and marketing for Bristol Hospital in Bristol, Conn., will manage the unit. Puma Signs Dooley to Endorsement Deal BOSTON-Puma in Brockton, Mass., announced that professional soccer player Thomas Dooley had signed a career-long contract with the sporting goods marketer. Dooley will be featured in a national advertising campaign to run later this year. Gyro Advertising Worldwide in Philadelphia handles Puma's advertising account. New Accounts Roundup BOSTON-Tanen Advertising and Unconventional Wisdom, both in Westport, Conn., have been retained by New Retail Concepts to launch Sx Sports Medicine Products . . . TFA in Boston and media buying firm Freeman Associates in Wellesley, Mass., were tapped by Primavera, a Bala Cynwyd, Pa.-based project management software company. A magazine campaign created by TFA and placed by Freeman will break this fall.

Brand Marketing

Hotline Kobrand Weighs Separate Reviews

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff