Hotline

GlobalHue to Team With Russell SimmonsDETROIT—GlobalHue has gained an estimated $10 million in business from Allied Domecq Spirits USA without a review. The Southfield, Mich., agency is forming an alliance with rap impresario Russell Simmons, one of the principals of the Westport, Conn., client's previous shop. Simmons, who with Deutsch, New York, founded the now-defunct dRush, will work in a to-be-determined post at GlobalHue on the business, said sources. DRush handled Allied's Courvoisier cognac and Sauza Tequila brands. Sources said negotiations are under way for Simmons to take on a prominent role on all accounts at the shop. He could not be reached for comment. Separately, talks continue "amicably" between the Interpublic Group and GlobalHue about the shop separating from IPG, sources said. Coors Finalizes Lineup From Its 3 AgenciesCHICAGO—Coors Brewing last week had a final review of the proposed TV spots to show in March at its distributors meeting, which is the first since the Golden, Colo., brewer added Deutsch, Los Angeles, and Arnold, Boston, to its roster last summer. Most of the work is expected to come from longtime lead agency Foote, Cone & Belding in Chicago. Deutsch has had trouble selling executions for Coors Light, initially suggesting a different strategy that was rejected, sources said. The agency ultimately presented variations on FCB's existing "Rock on" strategy, sources said. Arnold was thought to have sold two spots for Coors Original, which follow the brand's "Guys night out" theme but tell more of a story, according to sources. A Coors representative was not available, and agency officials declined comment. Orbitz Holds Discussions With Chicago ShopsCHICAGO—Orbitz is talking to three Chicago agencies about the creative portion of its $30 million account, sources said. The Chicago-based online travel service is set to hear presentations from Leo Burnett, Element 79 and Young & Rubicam, sources said. The company shifted its business to Fusion Idea Lab here from TBWA\Chiat\Day in New York less than a year ago. TBWA\C\D had been on the job for just nine months. Fusion chose not to participate in the competition, sources said. A client representative could not be reached; agency officials either could not be reached or declined comment. Media, which was assigned to Carat USA last February, is not affected.Sears to Decide on New Creative DirectionCHICAGO—Sears, Roebuck and Co. is expected to decide on a new campaign as soon as later this month after hearing presentations last week from roster shops Young & Rubicam and Ogilvy & Mather. Janine Bousquette, chief marketing officer for the retailer, wants a strategy that spotlights clothing and fashion, sources said. The current tag, "Sears. Where else," was created by Y&R during a similar shootout in July 2001. Y&R's team included Jim Ferguson, chief creative officer, New York, Stephanie Kugelman, worldwide strategic officer, and Mark Figliulo, chief creative officer, Chicago. Ogilvy's team included Rick Boyko, outgoing North American chief creative officer, and Joe Sciarrotta, executive creative director, Chicago.

Brand Marketing

Hotline

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff