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Toyota's Lentz Wants More CollaborationDETROIT—Jim Lentz, who was named vp of marketing for Toyota Motor Sales USA last week, said he would like to see more collaboration and communication among the company's marketing partners. Lentz, who was previously vp of Toyota's youth-oriented Scion line, replaces Steve Sturm, who moves to Toyota Logistics Services. Cliff Freeman's Chasnow to Join GoodbyNEW YORK—Adam Chasnow, vp, associate creative director at Cliff Freeman and Partners, New York, is leaving to join Goodby, Silverstein & Partners in San Francisco, effective in January, the agencies confirmed. Chasnow, 35, will work on Saturn. At Cliff Freeman, he worked most recently on Value City and Hollywood Video. KB&P West Hires Cottrell as ECDLOS ANGELES—Kirshenbaum Bond & Partners West hired Noel Cottrell as managing partner, executive creative director. Cottrell, 35, previously held creative director posts at Foote, Cone & Belding in New York and South Africa. In 1998, he opened Joe Public Advertising in South Africa, which he sold to IPG in 2001. Supercuts Selects Element 79CHICAGO—Element 79 has won Supercuts' $10-15 million account, the agency confirmed. The Chicago shop, which is affiliated with Omnicom's DDB, bested The Richards Group, Dallas, and Cliff Freeman and Partners, New York. Venables, Bell & Partners in San Francisco withdrew from the competition last month, citing its workload. Media duties went to New York's MediaCom in August. El Pollo Loco to Name ContendersLOS ANGELES—El Pollo Loco plans to name 12 contenders next week from a list of 60 agencies contacted for the $7 million account, sources said. The 300-unit fast-food chain, based in Irvine, Calif., plans to conduct one-hour interviews with the contenders Jan. 7-8 before trimming to six and then three. Finalists are expected to make presentations Feb. 25-26, with a decision Feb. 27, sources said. The review is being led by Effective Marketing Strategies of Surprise, Ariz. The incumbent, Dailey & Associates of West Hollywood, Calif., is not defending. WD-40 Hires Cramer-KrasseltLOS ANGELES—The WD-40 Co. hired Cramer-Krasselt to handle creative and media planning for three of its brands: WD-40, 3-In-One and Lava. Billings are estimated at nearly $5 million. The Milwaukee shop was tapped after a review that included California shops Colby & Partners in Santa Monica; Dailey & Associates in West Hollywood; DGWB in Santa Ana; and Ground Zero in Marina del Rey, said client group product director Rob Fleisher. The San Diego-based client last worked with crosstown shop Campbell Mithun. Carvel Eyes 5 in ReviewBOSTON—Carvel is mulling five contenders for its estimated $3-5 million ad account, sources said. Pitching are Suissa Miller of Los Angeles and Atlanta shops TG Madison, Fricks/Firestone, Fletcher Martin Ewing and Match, sources said. The client is based in Farmington, Conn.

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