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Martin/Williams Makes Finals of UTC ReviewBOSTON—Three shops have reached the final round of the review for United Technologies Corp.'s $4 million account, sources said. Martin/Williams in Minneapolis, Mullen of Wenham, Mass., and New York's Doremus emerged from a field of about 20 agencies initially contacted by the client in October, sources said. A winner is expected to be named before year's end following presentations from the finalists. The three shops advanced based mainly on their experience with financial services, technology and industrial accounts, sources said. A representative of Hartford, Conn.-based UTC said he had no information about the finalists; the agencies either declined comment or did not return calls. Wolf Group Names President in ClevelandCHICAGO—The Wolf Group in Cleveland has promoted svp and co-creative director Sarah Melamed to president. Melamed succeeds Jeff Weber, who took over the post in June 2001 and has left the agency, as the shop tries to sharpen its focus on creative and account planning, said Paul Kelly, CEO of Wolf's Toronto-based parent. Melamed has been with the agency for 18 years. Co-creative director Rick Riley will assume sole leadership of the agency's creative department. Burnett's Capps Digital Dismisses StaffCHICAGO—Capps Digital eliminated about 10 percent of its staff through layoffs and transfers, according to a representative with parent Leo Burnett. The print production division of the agency cut 12 people, less than 5 percent of its staff, while another 11 staffers have been reassigned to iLeo, the shop's recently formed interactive, direct and database unit, the rep said. Periscope Claims Cyclone CommerceCHICAGO—Cyclone Commerce awarded its estimated $3-5 million advertising account to Periscope following a review. The Scottsdale, Ariz., Internet software supplier also considered Off Madison Avenue, Phoenix, andCreative-i, Palo Alto, Calif. The Minneapolis agency's first work is expected in the first quarter. Kerker Releases Johnsonville Sausage SpotCHICAGO—Kerker breaks a spot this week for Johnsonville's breakfast sausage. The 30-second ad, airing in spot markets through April, shows a father amusing his daughter at a breakfast table by using two forks and sausage links to look like legs walking, à la Charlie Chaplin. The spot, the first from the Minneapolis shop to tout the Johnsonville, Wis., firm's product, concludes with, "Welcome to Johnsonville." The client spent just under $10 million advertising last year, per CMR. Kmart Plays Role in Holiday Reality SeriesDETROIT—Kmart Corp. will be one of the principal sponsors of ABC's Dear Santa reality television special, which airs Dec. 5. The deal was orchestrated by OMD, New York, said Kmart representative Dave Karraker. Kmart will run seven holiday TV spots from TBWA\Chiat\Day and the Arnell Group, both New York. The show will feature a segment in which Saturday Night Live alum Joe Piscopo plays Santa at a Kmart in Wall, N.J.

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