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Modernista! Reaches Timex Finals

BOSTON—Three agencies will make final presentations early next month to Timex in the review for the company’s estimated $5-10 million account. Advancing last week were Bartle Bogle Hegarty and Kirshenbaum Bond & Partners, both New York, and Modernista! in Boston. Mullen in Wenham, Mass., and the New York offices of Hill, Holliday, Connors, Cosmopulos and Margeotes|Fertitta + Partners were eliminated. The client in Middlebury, Conn., had been with Fallon, Minneapolis, for 15 years before the two parted in September.

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