Modernista! Reaches Timex Finals
BOSTON—Three agencies will make final presentations early next month to Timex in the review for the company's estimated $5-10 million account. Advancing last week were Bartle Bogle Hegarty and Kirshenbaum Bond & Partners, both New York, and Modernista! in Boston. Mullen in Wenham, Mass., and the New York offices of Hill, Holliday, Connors, Cosmopulos and Margeotes|Fertitta + Partners were eliminated. The client in Middlebury, Conn., had been with Fallon, Minneapolis, for 15 years before the two parted in September. Pile and Co., Boston, is overseeing the search.
Pile and Co. to Helm Nikon Review
BOSTON—Pile and Co. has been tapped by Nikon to lead the review for the client's $20 million advertising account, sources said. The Boston-based consultancy emerged from a field of rivals that included Matchworks in New York and Hasan & Co. in Raleigh, N.C., sources said. Officials with both Nikon and Pile declined comment. It is expected that Pile will initially query 15-20 agencies to participate in the pitch, trimming to about six semifinalists in mid-December. Citing creative differences, Nikon of Melville, N.Y., parted with Fallon, Minneapolis, in October.
Irma S. Mann Eyes Barbados Tourism
BOSTON—At least six shops are pursuing the $6 million ad account of the Barbados Tourism Authority, sources said. Pitching are Irma S. Mann, Strategic Marketing, Boston; Blue Elephant and DDB, both New York; The Campbell Group, Baltimore; Tierney Communications, Philadelphia; and The Zimmerman Agency, Tallahassee, Fla., sources said. The work had been with Publicis Groupe's D'Arcy MasiusBenton & Bowles, New York.
Analog Devices in Talks With Agencies
BOSTON—Analog Devices is talking to shops about its ad account, sources said. The Norwood, Mass.-based provider of integrated circuits works with independent Stringer for creative; Upward Brown Media handles buying. Both are in Burlington, Mass. One source pegged projected 2003 ad spending in the $10 million range, a sizable increase over current levels. The client has heard presentations from undisclosed agencies in the Northeast, and could make a decision as soon as this week, sources said. Stringer and UBM declined comment; executives with Analog Devices did not return calls.
Dunlop Tire refocuses on its position as a supplier to high-performance auto makers and stresses the brand's racing heritage in its first North American campaign from Arnold, Boston. Print ads began rolling out last week with a new tagline, "Get to point D." The work uses black-and-white photos of 20th century racing champions whose vehicles ran on Dunlop tires. TV is on tapfor next year. Dunlop is expected to spend $25-30 million globally on ads ... Jean Manasian has joined The Burlington Group in Norwood, Mass., as president, an open position. She was evp, managing director of the business-to-business practice at Interpublic Group's Hill, Holliday from 1998-2002, having left in February.