Incumbent Retains FL&P's Broadcast Media
ATLANTA—Beber Silverstein Group has retained the broadcast media portion of Florida Power & Light's $6 million advertising account. The Miami agency bested WPP Group's Mindshare in Atlanta and Grey's MediaCom in New York, according to sources. FL&P is headquartered in Miami.
Mullen Breaks Holiday TV for T.J. Maxx
NEW YORK—T.J. Maxx will extend its "You should go" campaign into the holidays with the debut of two humorous 30-second television spots next week. The commercials will air on national cable stations and spot network TV in select markets. Last year's "Competition" spot will run in rotation with the new creative. Campaign spending was not disclosed. Mullen of Winston-Salem, N.C., handles.
Images USA Picks Up Marketing Projects
ATLANTA—The Coca-Cola Co. has hired Images USA to develop promotional tours benefiting historically black colleges and universities. The Atlanta shop has also acquired marketing assignments for CompuCredit Corp., a new Habitat for Humanity project and an African American direct-marketing campaign for Aspire Visa. The latter client, in Atlanta, markets branded credits cards. Images USA will also create print advertising and trade show collateral for the American Institute for Managing Diversity, a nonprofit organization in Atlanta. Billings are undisclosed.
McKinney Falls Short in Lexmark Review
CHICAGO—LB Works has won the review for Lexmark's $10-15 million account, sources said. The Chicago agency defeated Fallon's New York office and McKinney & Silver in Raleigh, N.C., for the business of the Lexington, Ky.-based computer printer maker. The company previously worked with the Ocean Group in New York.
Miami Dolphins coach Dave Wannstedt will support the South Florida Toyota Dealers in its marketing efforts the next two years. The endorsement deal was arranged through On the Ball Sports Marketing in Weston, Fla. ... The Titan Network in Atlanta has been hired byNational Narrowcasting Network to launch the Memphis, Tenn., company's N-Box narrowcasting technology. Titan is also conducting market tests in Atlanta for Samuel Adams' Light Beer, Pontiac's Vibe automotive line, BellSouth's FastAccess Internet Service and Fox Sports Net ... Blu Sea in Pompano Beach, Fla., has launched a print campaign for the Cigarette Racing Team, linking the boat manufacturer with images of beautiful women. The ads will appear in Power Boat and Go! South Beach ... Tanner Health Systems has retained Neathawk Dubuque to handle its account. Billings were not disclosed. The Richmond, Va., agency will develop marketing and advertising campaigns for the Carrollton, Ga., healthcare specialist.
For the Record
Kurt Tausche's named was misspelled ["Bakery Rolls Out of JWT," Adweek, Oct. 28].