$20 Mil. Ciba Vision Business Moves to Grey
CHICAGO—Publicis has lost its $20 million North American Ciba Vision account in a global creative review won by Grey Worldwide in New York. Publicis in Mid America's Chicago office, which handled the consumer contact-lens business in North America, closed shop and moved to New York last month. Media buying for the Atlanta unit of Novartis has been with Mindshare, while Publicis' media arm Optimedia International handled planning. The status of the media business could not immediately be determined.
Nikon Seeks Consultant for Ad Review
CHICAGO—Nikon plans to select a consultant to handle a review for its $15-20 million advertising account within the next month, the company said. The Melville, N.Y., camera manufacturer last week split with its agency of eight years, Fallon, Minneapolis. The com pany attributed the split to "a desire to pursue a new creative direction." Nikon spent about $20 million on advertising last year, according to CMR.
Meineke Shifts Account to Stone & Ward
DALLAS—Meineke Discount Muffler Shops hired Stone & Ward to handle creative duties for its $18 million account, the client said. The Charlotte, N.C.-based aftermarket chain chose the shop in a review in which the chain's five-year incumbent, Malone Advertising of Akron, Ohio, and two undisclosed shops participated. Stone & Ward, of Little Rock, Ark., will handle national broadcast, print and collateral. Gene Zhiss, client vice president for marketing and dealer communications, said George Foreman will continue as a spokesperson, but the tagline, "You won't pay a lot but you'll get a lot" may change. Media Partnership in Norwalk, Conn., continues to handle media for the client.
Martin/William Rebrands Below-the-Line Group
CHICAGO—Martin/Williams will rebrand its 40-person below-the-line i-Group under the Omnicom direct and promotions property Tequila. The group, which will be named Tequila Minneapolis, will handle all below-the-line work for the $320 million Minneapolis shop while also pursuing stand-alone accounts, said Steve Collins, M/W's president.
Media Proposal Request Raises Questions
CHICAGO—A company called SPOTLink in Jersey City, N.J., has sent out proposal requests to media agencies on behalf of an anonymous national client with billings in the $25-30 million range, sources said. The proposal seeks detailed information about the shops by Nov. 7 and says a decision is expected by Jan. 27. Several media agencies attempted to contact SPOTLink but could not track down the consultant or the executive named in the RFP, Michael Garcell. Because of that, at least two shops have declined to respond, sources said.
Pittsburgh Ad Hall-of-Famer Sprague Dies
CHICAGO—William Sprague, a former executive at Pittsburgh agencies Ketchum MacLeod & Grove and Creamer/FSR, died on Oct. 26 of pulmonary complications. He was 79. Sprague was inducted into the Pittsburgh Advertising Federation Hall of Fame earlier this year.