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Hardwick to Oversee BofA at IPG

NEW YORK—Bozell senior partner Steve Hardwick, 40, the top account executive on the Bank of America business, last week assumed the newly created post of managing director of BofA within the Interpublic Group. He will coordinate efforts among sibling shops handling the brand. He reports to IPG evp, chief marketing officer Bruce Nelson. Last week, BofA said most of its marketing business would shift to IPG, following its successful defense of BofA’s $170 million consumer- and affluent-market account.

Decision Due in $80 Mil.



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