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Initiative Hangs On to Six Flags Media

LOS ANGELES—Initiative Partners, a unit of Interpublic Group’s Initiative Media North America here, has successfully defended its $50 million-plus Six Flags media account, an Ackerman McQueen executive confirmed. The incumbent retained the business, which it has handled for eight years in partnership with Six Flags creative shop Ackerman, Oklahoma City, against co-finalists WPP Group’s MindShare, Aegis Group’s Carat and Publicis Groupe’s Zenith Media, all in New York. Ackerman executive vice president and corporate media director Peggy Howard said Initiative will continue to handle media buying domestically and in Europe.