Initiative Hangs On to Six Flags Media
LOS ANGELES—Initiative Partners, a unit of Interpublic Group's Initiative Media North America here, has successfully defended its $50 million-plus Six Flags media account, an Ackerman McQueen executive confirmed. The incumbent retained the business, which it has handled for eight years in partnership with Six Flags creative shop Ackerman, Oklahoma City, against co-finalists WPP Group's MindShare, Aegis Group's Carat and Publicis Groupe's Zenith Media, all in New York. Ackerman executive vice president and corporate media director Peggy Howard said Initiative will continue to handle media buying domestically and in Europe. The agency that will buy media in Mexico and Canada has not yet been determined, Howard said. Theme park operator Six Flags is also based in Oklahoma City.
New Houston Agency Contends for Frontier
LOS ANGELES—Frontier Airlines this week is expected to name an agency to handle its estimated $10 million account. The four finalists that made creative and strategic presentations to the Denver-based airline last week are davidandgoliath in Los Angeles, McClain Finlon in Denver, Grey in New York and Cunningham Iverson Group, a new shop in Houston formed by several former BBDO Houston employees, confirmed Ian Arthur, senior director of marketing and branding for the client. Advertising has previously been handled in-house.
M/C/C to Handle Enherent's Marketing
DALLAS—M/C/C has been hired by Enherent Corp. to handle marketing communications. Agency president and founder Mike Crawford described the review as "informal," with billings of "under a million." The Dallas agency will handle the local client's brand development, interactive services and public relations. A print campaign is scheduled to break in the first quarter of 2003. Enherent develops customized computer applications for corporations and institutions.
Carrier Heating, Cooling Contacts Shops
CHICAGO—Carrier Corp. has sent proposal requests to agencies for its $10-15 million advertising account, the company confirmed. The business has been at Euro RSCG Tatham Partners in Chicago since 1996. A representative for Carrier, which is headquartered in Syracuse, N.Y., and has offices in Indianapolis, said Tatham is expected to defend the business.
DirectTV Takes On Cable in Latest Spots
LOS ANGELES—As it heads into its fourth-quarter push this week, DirectTV is launching its most "overtly competitive message," according to Eric Hirshberg, executive creative director and managing partner at Deutsch/LA, which created the new work. One of the Marina del Rey, Calif., shop's two TV spots breaking this week has "Dan" the DTV installer talking to a disheveled, nervous-looking customer who asks Dan to hide his DTV van behind the house and install the satellite dish on the back of the roof. With that, Dan asks, "You work for cable don't you?" A print ad offering 130 channels for $39.99 includes copy that states, "If we gave you any less, we would be cable."