John Brotherhood, PR and Ad Agency Founder, Dies
BOSTON—John Brotherhood died Sept. 27 in Bloomfield, Conn., following a lengthy illness. He was 75. Brotherhood was a principal of Lowengard & Brotherhood in Hartford, Conn., which he formed in 1968 with Jerome Lowengard. Together, they worked with clients such as Electric Boat, Northeast Utilities and Hartford National Bank until closing the shop in 1985. Brotherhood also had served in various positions at Time Inc. and now-defunct Graceman Advertising in Hartford. He is survived by his wife, Lee (Self) Brotherhood, a son and three daughters. One daughter, Vashti Brotherhood, is a creative director at EMI Strategic Marketing in Boston.
Arnold Rebrands KPMG as BearingPoint
BOSTON—Arnold has unveiled its first work for the former KPMG Consulting that rebrands the McLean, Va., company as BearingPoint. The new tagline: "Business and systems aligned. Business empowered." Spending is estimated at $40 million for ads featuring golfer Phil Mickelson, who in one execution changes his "KPMG Consulting" visor to one with the "BearingPoint" name. The agency's McLean office added the work in the summer after the client spun off from KMPG's accounting operations, which continue to work with J. Walter Thompson. Arnold affiliate Brann Worldwide in Wilton, Conn., will handle direct chores.
McCann Takes $30 Mil. Avaya Work
NEW YORK—Avaya tapped McCann-Erickson to handle its estimated $30 million creative account, with Interpublic Group sibling Universal McCann picking up media duties, the client confirmed. The review included Bates Technology Group in Atlanta, Doremus in New York, Arnold in Boston and Mullen in Wenham, Mass. The media departments or media affiliates of those agencies also presented. The Basking Ridge, N.J., client provides software and services that integrate voice and data to businesses and government clients. Incumbent Foote, Cone & Belding in San Francisco did not participate, but FCB in New York and IPG sibling Initiative Media were contenders for media planning and buying. New York consultancy Combustion managed the process.
Hamilton Joins BJ's as SVP, Director of Marketing
BOSTON—Kerry Hamilton has been named svp, director of marketing at BJ's Wholesale Club. Reporting to evp, merchandising Laura Sen, Hamilton will oversee membership sales and marketing, advertising, public relations and market research for the Natick, Mass.-based chain of discount stores. She joins from the TJX Cos. in Framingham, Mass., where she had been vp, marketing for its Marshalls division. BJ's ad agency, Partners & Simons in Boston, most recently used the tagline, "It's everything you didn't expect, all in one place." The shop survived a review for the $5 million account in March.
Kelliher Samets Volk Touts Dynastar Skis
BOSTON—Kelliher Samets Volk in Burlington, Vt., has launched a grassroots marketing push for Dynastar's two new types of women's skis, Exclusive 8 and Exclusive 9. The Williston, Vt.-based client will focus on the light weight of its skis in the new campaign.