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FutureBrand Cuts 10-20 Percent of Staff

NEW YORK—FutureBrand, the brand-identity unit of Interpublic Group’s McCann-Erickson WorldGroup, is slashing staff in North America to meet shortfalls in revenue, sources said. FutureBrand will lay off 10-20 percent of its North American workforce by the end of the year, said sources. Cuts began in early summer and are continuing, said sources, though a FutureBrand representative denied there would be any more layoffs. In August, the company installed a new North American CEO, former McCann-Erickson director of account management Richard O’Leary.

Arbitron, Nielsen to Test Outdoor Ratings Systems

NEW YORK—Arbitron and Nielsen Media Research are ramping up efforts to supply audience-measurement data to the outdoor industry, with support from the Outdoor Advertising Association of America.