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Huey/Paprocki Does Home Improvement Work

ATLANTA—Huey/Paprocki has created the first branding campaign for the Do It Yourself Network, labeling the client as the place to go for home repair, gardening and landscaping support. The Atlanta shop’s eight-page “Duct Tape Only Goes So Far” magazine insert is scheduled to appear in Sports Illustrated, Field & Stream and Popular Science, among other periodicals. Agency co-creative directors Ron Huey and Joe Paprocki present a series of humorous situations requiring quick fixes (e.g.,

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