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United Considers 10 for Loyalty Program
CHICAGO—United Airlines is weighing 10 shops for its $50 million United Loyalty Services program, a rep said. Vying are Chicago agencies DraftWorldwide, Brann, OgilvyOne, Wunderman, Frankel with Publicis Dialog, and Beyond DDB; New York shops Grey Direct Marketing Group and FCBi; J. Walter Thompson, Detroit; and Rapp Col lins, Dallas. Incumbent Brierley & Partners, Dallas and Chicago, confirmed last week that it had resigned the account.
McDonald’s Plans Fourth-Quarter Push
CHICAGO—McDonald’s is investing an additional $20 million in fourth-quarter advertising, most of which will fund a new national campaign next month from DDB Chicago, exec utives said in an analysts’ call last week.
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