Dieste Harmel Acquires SBC's Hispanic Account
DALLAS—Dieste Harmel & Partners has been awarded the Hispanic advertising account of SBC Communications, the client said. The Dallas shop could not be reached for comment. LatinWorks in Austin, Texas, was the incumbent. Last year SBC spent about $6 million on Hispanic advertising, according to Nielsen Monitor Plus.
Dallas Creative Vet Becomes ECD in Tennessee
ATLANTA—The Johnson Group has added Mike Fazende as executive creative director, a new post. Fazende's résumé includes stints at Publicis in Mid America and The Richards Group, both in Dallas, Fallon in Minneapolis and Goodby, Silverstein & Partners in San Francisco. At his previous agencies, Fazende worked on accounts such as American Airlines, Mercedes-Benz, Lee Jeans and Federal Express. TJG is based in Chattanooga, Tenn.
Albertsons Shifts Hispanic Work to Acento
LOS ANGELES—Albertsons Corp. said it has extended its commitment to Hispanic marketing by enlisting the services of the agency Acento for three of its supermarket chains. The move involves Hispanic advertising for Albertsons, Sav-on Drugs and Super Saver Foods. Acento, a 30-person shop in Los Angeles, will handle creative, media and public relations aimed at Latinos. Billings were not disclosed. The Boise, Idaho-based client spent more than $75 million on general-market ads for those three chains last year, and more than$40 million through June of this year, per CMR. Acento won the business following a review that also included incumbent Duncan & Associates in Santa Monica, Calif., and one undisclosed finalist. Duncan retains general-market ad duties.
Brann Loses Business of Advance America
ATLANTA—Erwin-Penland has been awarded the estimated $20 million account of Advance America Cash Advance Centers. The incumbent on the account was Brann in Dallas. In January, a client decision to resume television advertising after a two-year hiatus led to the Greenville, S.C.-based agency being assigned Advance America's $5 million media-planning and buying account. That business was awarded on the basis of a referral by a former agency client to Advance America. Existing creative did not test well, sources said, so the client commissioned the agency to develop a new campaign, which jolted sales and led to another boost in media spending. The client, which is based in Spartanburg, S.C., provides payday services in 31 states.
McDonald's Designates Global Marketing Chief
CHICAGO—McDonald's Corp. has appointed Larry Light its new global marketing officer after a three-month search. Light, who was once chief executive officer of Bates' international division, most recently operated his own brand consulting firm, Arcature, in Stamford, Conn. Light will report to McDonald's CEO Jack Greenberg and oversee all global marketing strategies for the Oak Brook, Ill.-based company. The fast-food chain also named Bill Lamar to head up all domestic marketing. Lamar assumes the duties of Tom Ryan, who will focus on menu development.