Farm Equipment Dealer to Tap Carmichael
CHICAGO—Farm equipment retailer Tractor Supply Company is expected to name Carmichael Lynch its lead advertising agency, sources said. The account, which sources valued at $15-20 million, was awarded after a review that included incumbent The Buntin Group of Nashville, Tenn., J. Walter Thompson in Atlanta andChicago Creative Partnership, sources said. The Minneapolis agency referred calls to the client, where a representative declined comment. The Nashville company spent $4 million on advertising last year, per CMR.
Hyatt Awards Interactive Duties to Carat
BOSTON—Carat Interactive has added online creative and media for Hyatt following a review. Spending on the new assignment will be about $5 million. The Boston-based shop will craft mainly e-mail and banner ads touting the Chicago hotelier's new Web site. Cramer-Krasselt in Chicago, which handles Hyatt's $25 million traditional advertising account, is unaffected by the Carat appointment, the client said.
Minnesota Anti-Smoking Program Put on Hold
CHICAGO—A lawsuit by customers of Blue Cross and Blue Shield of Minnesota has shelved, temporarily at least, the company's plan for an $80-110 million anti-smoking advertising program. A BCBS review ended last week with Miami's Crispin Porter + Bogusky declared the winner, but no advertising will be created until the lawsuit is resolved. Plaintiffs argue that the ad money, which came from the state's share of winnings from a lawsuit against Big Tobacco, should go to BCBS customers. Other finalists in the review were BBDO and Carmichael Lynch, both in Minneapolis.
DDB Corbett Gains Triaminic, TheraFlu
CHICAGO—DDB Chicago's healthcare unit, DDB Corbett, picked up consumer duties for Novartis Consumer Health's Triaminic and TheraFlu over-the-counter cold remedies without a review. Spending was estimated at $20 million for the brands, for which DDB Corbett already handles professional work. The consumer account was formerly at Arnold McGrath in New York.
United Airlines Employs PR Counsel
CHICAGO—Amid the looming threat of bankruptcy, United Airlines has hired Gavin Anderson & Co., a New York-based public relations firm to assist with communications, sources said. The Elk Grove Village, Ill.-based carrier has also put its estimated $50 million Mileage Plus program assignment into review. The customer-loyalty account is currently at Brierly & Partners in Dallas. Agency officials declined comment, as did the airline. Fallon in Minneapolis remains United's lead agency.
Jones Lundin Beals Acquires Asian Link
CHICAGO—Consultancy Jones Lundin Beals has entered into an equity partnership with R3 Asia Pacific, a fledgling operation under former DraftWorldwide executive Greg Paull and Goh Shu Fen, formerly new-business director for M&C Saatchi's Singapore office. R3 is expected to assist Chicago-based JLB with global tasks including compensation reviews. R3 is based in Singapore.