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Richards Gets Hyundai Dealer Accounts

DALLAS—Hyundai Motor America’s four dealer advertising associations have hired The Richards Group for creative on their respective ad accounts, the Dallas agency said. Total billings are estimated at $200 million. Media remains with Carat in Los Angeles. The move had been expected after Hyundai dealers notified the incumbent, Bates USA West in Irvine, Calif., that they would be terminating the relationship [Ad week, June 10]. Richards was awarded Hyundai’s corporate creative account in May.

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