MGD Face-Off Continues This Week
CHICAGO—Miller Brewing executives last Friday heard creative pitches for Miller Genuine Draft from J. Walter Thompson, whose Chicago office is fighting to keep the $50 million account, sources said. Ogilvy & Mather, New York, which handles Miller Lite, will present its creative ideas for MGD this week, sources said. Agency officials referred calls to Miller, where a representative declined to offer details. Separately, Young & Rubicam, Chicago, is expected to unveil a corporate image campaign for Miller by early September, sources said. The work will showcase the brewer's three top brands, Miller Lite, MGD and Miller High Life.
'Life Beckons' in Burnett's Upcoming Beck's Ads
CHICAGO—A new campaign expected this fall from Leo Burnett for Beck's Beer will be tagged, "Life Beckons," sources said. The Chicago shop won the $10 million North American ad account in April after a review that included incumbent Saatchi & Saatchi in New York. "What Germans do best" was Beck's previous tag. A Leo Burnett representative referred calls to the client. Beck's North America officials could not be reached.
Publicis Tops Two by Four, Others for North Face
SAN FRANCISCO—Publicis & Hal Riney won the $3-5 million North Face account after a three-month review. The other finalists were Venables, Bell & Partners and Black Rocket Euro RSCG, both San Francisco, Publicis in the West and DDB, both Seattle, and Two by Four, Chicago.
Savvis Picks eDesign; Waylon Snares Local Work
CHICAGO—Savvis Corp. tapped eDesign for a corporate branding campaign that will tout the computer network services provider as trustworthy and financially stable. The Herndon, Va., shop bested Don Schaaf & Friends, Washington, D.C., and Waylon Ad, Core and Schupp, all in St. Louis. Waylon was hired to provide local advertising in St. Louis, where Savvis has naming rights for the hockey arena, said Lee Rubin, associate vp of marketing. Spending was estimated at $1-2 million. Savvis has headquarters in Herndon and St. Louis.
Chrysler, Dodge Boost Event Marketing Plans
DETROIT—Chrysler plans to do more event marketing behind Dodge and Chrysler over the next year, said Lou Bitonti, Chysler's senior manager of brand events. The schedule includes Dodge's sponsorship of MTV's "Fast Enuff Challenge," in which contestants will train as race-car drivers for a one-hour reality TV special. For Chrysler, the automaker will host an anticipated 8,000 PT Cruiser owners next month at Six Flags Great America near Chicago for an event similar to Camp Jeep. BBDO in Detroit has more than doubled its staff in the event marketing department from a year ago to handle an increase in activity, said Bruce Clayton, who heads the group at the agency. Separately, Bonita Coleman is returning to the Chrysler Group as director of Chrysler brand communications, a new position created by the recent marketing reorganization at the company. Coleman, who will direct all marketing communications for Chrysler products, joins Jay Kuhnie (Jeep) and Julie Roehm (Dodge).