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TBWA to Split With Cadbury, Add Mars BusinessNEW YORK—TBWA\London is expected to resign pan-European Cadbury business this week so the network can take on additional business from Mars, sources said. TBWA\London, whose sibling, TBWA\Chiat\Day in Playa del Rey, Calif., landed on the Mars roster in May, is expected to land European duties on several pet-food brands, including the estimated $60 million Whiskas brand now at AMV BBDO in London, said sources. But first the shop must sever its ties to Cadbury, which competes with Mars in confectionaries. TBWA declined comment. The client could not be reached.McCann-Erickson Gets More DuPont BusinessNEW YORK—DuPont expanded its relationship last week with McCann-Erickson, awarding it global creative duties for the Lycra brand, the agency and client said. McCann landed the account following a review that sources said included the incumbent, Saatchi & Saatchi, and Young & Rubicam, both New York. Billings were undisclosed, but sources said globally the client will spend about $40 million. McCann in New York handles corporate ads for DuPont and created the global campaign tagged, "The miracles of science."Bush Breaks Ad Council PSAsWASHINGTON—President Bush will unveil the creative work for a public-service campaign done by The Advertising Council for the U.S. Freedom Corp at a White House ceremony tomorrow, the Ad Council said. Three 30-second TV spots, done by BBDO in New York, and print work by The Martin Agency in Richmond, Va., will encourage Americans to volunteer time in their communities.Lloyd Exits OptimediaNEW YORK—Simon Lloyd, a top executive of Optimedia and its holding company, Zenith Optimedia Group in London, left the company last week, sources said. Lloyd, who was deputy chairman and CEO, Europe, for Zenith Optimedia Group, as well as CEO of Optimedia, had been planning to leave for a month, sources said. Optimedia and Zenith Optimedia officials could not be reached. Steve King will become CEO, Europe, and John Taylor will head Zenith Optimedia's Optimedia Worldwide, a source said.Hage to Head Land Rover Creative at Y&RLOS ANGELES—Young & Rubicam has hired John Hage as group creative director on the $50 million U.S. Land Rover account, the agency confirmed. Hage most recently worked at Publicis & Hal Riney in San Francisco. He starts at Y&R in Irvine, Calif., in mid-August, overseeing national and dealer Land Rover creative. Hage reports to executive creative director John Doyle. Hill, Holliday Moves Hill to New YorkBOSTON—Hill, Holliday, Connors, Cosmopulos said on Friday that it is transferring Nancy Hill, who has been president of the Interpublic Group agency's San Francisco office, to New York, where she will oversee Verizon Wireless as a managing director. She takes over the Verizon duties from Laurel Rossi, the chief integration officer who was pulled off the Verizon account last week, sources said. [See related story, page 5.]

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