GlobalHue Keeps Chrysler's $50 Mil. Diversity Biz
DETROIT—Incumbent GlobalHue will retain duties on Chrysler Group's $50 million diversity ad account. GlobalHue includes Don Coleman Advertising, Southfield, Mich., and Montemayor y Asociados, San Antonio. Global Hue, which is 49 percent owned by the Interpublic Group, also includes an Asian American agency believed to be Innovasia in Los Angeles. Other contenders were: PASS Urban Powertrain, a partnership of Arnell Group president Peter Arnell and African American recording-industry executive Steve Stoute, L3 Advertising, New York, Cultura, Dallas, and Osmosis Media Lab, New York; and SIP, comprised of Publicis, Sanchez & Levitan, Miami, Prime Access, New York, and Imada Wong Communications Group, Los Angeles.
Nissan Hires True for Minority Efforts
LOS ANGELES—Nissan North America has named the agency True to handle an ad effort aimed primarily at African Americans, the client said. Nissan's agency, TBWA\Chiat\Day, partnered with New York-based True to pitch the business. Sources said the account is budgeted at $15-20 million and will be run out of TBWA\C\D's Playa del Rey, Calif., office. Carol H. Williams Advertising in Oakland, Calif., resigned the business in January.
Suissa Miller Still in Heinz Pet Food Review
NEW YORK—Seven shops have advanced in H.J. Heinz Co.'s $10-15 million pet-food review: Suissa Miller, Los Angeles; D'Arcy Masius Benton & Bowles and Arnold McGrath, both in New York; Doner, Southfield, Mich.; Element 79, Chicago; The Martin Agency, Richmond, Va.; and Carmichael Lynch, Minneapolis, sources said. The client is due to visit the shops this week and then cut to three finalists. New York consultancy Roth Associates is managing the search.
North Face Finals This Week
SAN FRANCISCO—The North Face, a marketer of camping equipment and upscale outerwear, will hold final pitches at its San Francisco headquarters this week for its $3-5 million creative and media account, according to sources. The pitch schedule is: Venables, Bell & Partners in San Francisco on Tuesday afternoon; Publicis & Hal Riney, San Francisco, on Wednesday morning; Black Rocket Euro RSCG, San Francisco, on Wednesday afternoon; and Publicis in the West, Seattle, at the end of the week, sources said. It could not be immediately learned when DDB in Seattle will pitch.
Di Zinno Thompson Joins Forces with 3 Shops
LOS ANGELES—Di Zinno Thompson has formed alliances with three shops to offer integrated marketing services. The San Diego ad agency has partnered with PR and marketing promotions agency Allison & Partners; Teneleven Interactive; and Latino marketing firm Puentes Latino.
Moses Anshell, Phoenix, will launch a $4 million print campaign in September for the Arizona Office of Tourism focusing on rediscovering one's eternal child in Arizona. ... The Phelps Group, Santa Monica, Calif., launches a TV campaign this week for Petco. Three of six spots feature real people with their pets. The tag remains: "Petco. Where the pets go."