H&R Block Shifts Media Buying to CM
CHICAGO—H&R Block has shifted national broadcast buying duties to its creative shop, Interpublic Group's Campbell Mithun, Minneapolis. The client spent $35 million on national broadcast in 2001, according to CMR, but H&R Block said earlier this year it planned a $100 million marketing campaign for 2002. The agency won creative and media-planning duties on the account two years ago, but buying had remained with WPP Group's Media edge:cia. A desire "to integrate its advertising in one place" spurred the shift of the national broadcast business, a source said. Buying duties will be divided among CM, its syndicated and spot-TV buying subsidiary, Cash Plus, and sister Magna Global, the media negotiating arm of IPG, according to an agency representative. Officials from Kansas City, Mo.-based H&R Block were not available for comment.
BBDO Pursues Long John Silver's
NEW YORK—BBDO has joined the contenders for the broadcast creative portion of Long John Silver's $20 million account. Though the New York shop handles advertising for LJS sister companies Pizza Hut and KFC, Mike Baker, LJS vp of national advertising, said the connection played no role in the shop's late entry. Other finalists are Campbell-Ewald in Warren, Mich.; Foote, Cone & Belding in Chicago; and Cliff Freeman and Partners, New York. Creative Alliance in Louisville, Ky., will continue to handle print creative, while Empower MediaMarketing in Cincinnati will handle media. The Louisville, Ky., client split with Fallon, Minneapolis, last month after two years. Presentations are scheduled this week, with a decision expected by mid-June.
TiVo, Best Buy Join Forces
LOS ANGELES—TiVo and Best Buy will debut a new advertising format this week that allows TiVo subscribers to "opt in" via remote control for branded entertainment. The Minneapolis retailer is using its "Go mobile" campaign, which promotes products such as personal digital assistants and cell phones, to encourage TiVo users to stick around for advertiser-created content. Minneapolis-based Jambalaya worked with Best Buy to develop the content. Tivo is based in San Jose, Calif.
Bay Furniture Chooses Chicago Shop
CHICAGO—Bay Furniture awarded it $4 million ad business to Grant•Jacoby following a review. The Chicago shop bested five undisclosed agencies for the Homewood, Ill.-based account, Bay executives said last week. The agency will handle all advertising and promotion for the opening of Bay's sixth store in Mokena, Ill. Incumbent Heisler Gordon & Associates, Chicago, had the account for less than a year.
PMH Keeps Going for Radisson
CHICAGO—Peterson Milla Hooks in Minneapolis continues the "Go …" theme in its latest print work for the Radisson hotel chain. Executions in the campaign depict hotel-room key cards covered in commissioned art and the "Go …" tagline. A concurrent effort touts the Minneapolis chain's tie-in with Miramax's summer film Spy Kids 2. Ads breaking this week feature a hand holding a key card and sporting the movie's poster. Media spending was not disclosed, but is estimated to be less than $10 million.