Hotline

The Martin Agency Tapped for Vanilla Coke CampaignLOS ANGELES—The Coca-Cola Co. has selected Interpublic Group's The Martin Agency, Richmond, Va., for a branding assignment for its new Vanilla Coke flavored soda, which hits shelves this week. The Coke roster shop will create a national effort to break in early summer. The budget for Vanilla Coke was unavailable, but the advertiser hasn't spent anything on media for its other flavored-cola product, Cherry Coke, since 1998, when it spent $2 million, according to CMR. Meanwhile, PepsiCo said it is launching a flavored cola in August—Pepsi Blue, a berry-flavored drink. BBDO, New York, handles Pepsi.McCann Turns to Dweck for Coke Freelance WorkNEW YORK—Michael Dweck has resurfaced as a freelancer at McCann-Erickson, New York, working on Coca-Cola, sources said. Dweck, who closed his New York shop dweck! in June 2001, was brought in to assist on the introductory ads for Vanilla Coke, as well as on Coke Classic. The shop's last campaign for the flagship brand, "Life tastes good," was pulled after Sept. 11; since then, ads from the series have run without the tagline. A new Coke Classic campaign is due in the fall. Dweck could not be reached. Deloitte Narrows to 4 for $50 Mil. Account SAN FRANCISCO—Deloitte Consulting has named four finalists in the review for its $50 million account: DDB in San Francisco; Wieden + Kennedy in Portland, Ore.; Red Cell in Seattle; and Doremus, San Francisco and New York. Final pitches are scheduled for early next week with a decision soon after. Among those eliminated were TBWA\Chiat\Day, Playa del Rey, Calif and Goodby, Silverstein & Partners, San Francisco. BBDO Cuts Staff in 2 OfficesLOS ANGELES—BBDO in New York this week is expected to lay off 40 staffers, or about 5 percent of that office's 750 workers, according to sources. Meanwhile, BBDO in Chicago last week let go between 5 and 6 percent of its 210-person staff, or about 12 people across all departments, an agency representative said. IRS Taps FCB for 5-Year, $80-100 Mil. BusinessCHICAGO—The Internal Revenue Service awarded its five-year, $80-100 million marketing contract to New York shop Foote, Cone & Belding, following a review, the client said. FCB teamed with Weber Shandwick for public relations and GlobalHue for Hispanic efforts. Finalists were Grey and Young & Rubicam, both in New York, and BBDO, Atlanta, according to sources. The incumbent, Cossette Post in New York, did not participate, sources said.Diageo Plans $1 Bil. Ad Blitz Over 5 YearsNEW YORK—Diageo plans to spend nearly $1 billion on advertising over the next five years, sources said, as it creates an "unwired network" to carry its ads to 90 percent of U.S. homes. This network is essentially a package of stations that have nothing in common except for the fact that each has agreed to a deal with an advertiser. Diageo's goal, with the help of MediaCom, New York, is to bring the same type of deals typically done with a network like NBC to smaller cable operators and local stations, sources said. No deals have been struck yet.

Brand Marketing

Hotline

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff