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Doner No Longer a Finalist for CareerBuilder
DETROIT—Doner has dropped out of the $15-20 million CareerBuilder.com review, said an agency representative, who declined to explain why. Remaining finalists are Bernstein-Rein and Barkley Evergreen & Partners, both in Kansas City, Mo., and MARC USA and Cramer-Krasselt in Chicago. A decision is expected this week. Incumbent The Martin Agency in Richmond, Va., declined to participate.
Ford Targets Minorities for Expedition
DETROIT—Ford is expanding its marketing efforts for the 2003 Expedition with multicultural work from Pancom International, UniWorld and Zubi that will run alongside existing ads from J.
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