CareerBuilder Narrows Review to 5 Finalists
CHICAGO—CareerBuilder has cut the list of contenders for its $14-20 million account to five agencies, the client confirmed. Competing for the business are Bernstein-Rein and Bark ley Evergreen & Part ners, both in Kan sas City, Mo.; MARC USA and Cramer-Krasselt in Chicago; andDoner of Southfield, Mich. The Reston, Va.-based online employment service, which is in the process of shifting its headquarters to Chicago, culled the finalists from a list of agencies assembled by consultant Hasan Ramusevic of Hasan & Co. in Raleigh, N.C. Incumbent The Martin Agency in Richmond, Va., which won the account in 1999, declined an invitation to participate in the review. A decision is expected in May.
Eisner to Promote Baltimore Public Schools
ATLANTA—Eisner Communications has landed a two-year contract to develop and execute a marketing communications plan for the Baltimore City Public SchoolSystem. The campaign will be implemented by Eisner and its public relations arm, Eisner Petrou & Associates, both in Baltimore. The effort will rally community support for the city's high school educational reform program. Billings are undisclosed.
Woodbine Appoints Borshak Associate CD
ATLANTA—The Woodbine Agency has named Keith Borshak associate creative director. Borshak, most recently at Mullen/LHC, joins the Winston-Salem, N.C., shop behind creative director Ricky Perkins. At Mullen/LHC, Borshak worked on the Wachovia, Midway Airlines and Sealy accounts. He also has been employed at Trone Advertising in Greensboro, N.C., and DDB in Dallas.
IHOP Begins Search for Creative Agency
LOS ANGELES—IHOP Corp. has decided to launch a review for its creative account and hired a search consultant to handle the process, the company confirmed. Atlanta-based consultant Gregg Nettleton of ebrainsinc is leading the process, said IHOP representative Patrick Lenow. The Glendale, Calif., client is contacting an undisclosed number of full-service agencies in the closed review for its $25 million account, Lenow said. There are no geographical or size limitations. The restaurant split with Heil-Brice Retail Advertising in Newport Beach, Calif., last week. Sources attributed the move to the client's efforts to renegotiate financial terms on creative fees [Adweek, April 22]. The search does not affect the client's media accounts.
Office Supply Chain to Name Semifinalists
BOSTON—Staples is expected to select semifinalists in the review for the creative portion of its $70 million account. Eight-year incumbent Cliff Freeman and Partners in New York declined to defend. At least 20 agencies nationwide received requests for proposals from consultants at Select Resources International this month, and six to eight shops are expected to make the cut. Crispin Porter + Bogusky in Miami and The Martin Agency in Richmond, Va., were among the invited Southeast agencies. Following agency visits in May, three or four finalists will be given a positioning assignment by mid-June. A decision is expected in July, the client has said.