3 Shops in Finals for Beech-Nut
CHICAGO—Three agencies are finalists for Beech-Nut's estimated $10 million account, the consultant running the review confirmed. The St. Louis client expects to hear presentations and then choose from among Cramer-Krasselt, Chicago, Kirshenbaum Bond & Partners, New York, and Rogers Townsend, St. Louis, by late-May, said Charlie Claggett of Claggett Consulting in St. Louis. The incumbent was Suissa Miller in Los Angeles.
Crispin Vet Joins CL as GCD
CHICAGO—Carmichael Lynch hired Markham Cronin, 36, as a group creative director overseeing the Minne apolis agency's $40 million Northwest Airlines account. Most recently a creative director at WestWayne in Atlanta, Cronin spent most of his career at Crispin Porter + Bo g usky in Miami and was an instructor at the Miami Ad School.
Nikon Returns to TV With Fallon Spot
CHICAGO—Nikon's first television spot in eight years touts its Cool Pix 2500 digital camera. The spot, from Fallon Minneapolis, is expected to break April 29 and depicts two women borrowing a man's Nikon camera at a party. As he tries to reclaim it, a woman finds an embarrassing photo that the man uneasily tries to dismiss as the result of "a hobby." The spot concludes with the line, "The one that swivels." Billings were not disclosed.
SMG Event Marketing Unit Makes Acquisitions
CHICAGO—Relay Sports and Event Marketing, part of the Starcom Mediavest Group, acquired St. Louis event marketer J.C. Dolan & Associates and Compass Inter national in Bologna, Italy. As part of the deal, former Dolan president John Dolan will become chief operating officer of Relay. Relay and Dolan were previously linked in an in formal partnership.
Doner Resurrects Tag for Krylon
DETROIT—Doner is launching a $4 million campaign for Sherwin-Williams' Krylon brand. The effort resurrects the tagline introduced by baseball Hall of Famer Johnny Bench in the 1980s, "No runs, no drips, no errors." The campaign from the Southfield, Mich.-based agency includes a 30-second TV spot that breaks April 16, along with print, direct mail, sweepstakes and retail promotions. TV does not include Bench this time around.
Illinois Lottery Initiates Review
CHICAGO—The Illinois State Lottery has started a review for its $20 million account, which has been at Ogilvy & Mather in Chicago since 1999. The contract mandates a review every two to three years.
Pontiac Puts Vibe Behind Beatfest
DETROIT—General Motors' Pontiac brand is sponsoring the Beatfest 2002 festival and road trip, taking place throughout this month. The Pontiac Vibe, targeted to younger consumers, will be featured throughout the tour, which celebrates the Beat Generation through music and poetry. Beatfest kicked off April 11 with a four-day celebration in New York and will stop at 15 cities across the U.S.