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Nike Wins Clio's Advertiser of Year HonorNEW YORK—The Clio Awards last week named Nike its advertiser of the year, based on work from Wieden + Kennedy's Portland, Ore., Amsterdam and London offices. The award will be presented to Rob DeFlorio, director of U.S. advertising for Nike, at the Clio festival on May 21 in Miami. The award honors the past five years' worth of advertising, including the Y2K spoof "Morning After," Tiger Woods' "Hackeysack," the basketball beat of "Freestyle," the extreme soccer training in "Meat" and the epic soccer match in "Good vs. Evil." The Clios are owned by VNU, which also owns Adweek.TBWA Creates Healthcare NetworkNEW YORK—TBWA Worldwide has forged a new global healthcare network by bundling nine agencies owned by parent Omnicom Group under the banner of TBWA\WorldHealth. The entity will be run by Al Nickel, president of New York shop Lyons Lavey Nickel Swift, one of the agencies in the mix, and Jean-Marie Dru, worldwide CEO of TBWA. Each will add the title of chairman of TBWA\WorldHealth. The network includes shops in New York, New Jersey, Los Angeles, France, Germany, Japan and the U.K. IBM Unveils $375 Mil. Global Ad CampaignNEW YORK—IBM kicked off a new global campaign last Tuesday, seeking to embrace its "e-business" theme around its software, server and storage offerings and timing it with the unveiling of the Wall Street Journal's redesign, which also debuted last Tuesday. The campaign builds upon the theme "E-business is the game. Play to win" that started with a series of U.S. TV spots in January. The global campaign, which will run throughout the year and was created by WPP Group's Ogilvy & Mather, is estimated at $375 million.McLean to Run Mediaedge:cia Group NEW YORK—WPP Group's Mediaedge:cia has reshuffled its global client services group, promoting Andrew McLean, who had been global client services director for the former Media Edge, to head the rechristened Worldwide Client Services and Solutions Group. McLean will be based in New York. The changes reflect the integration of CIA Medianetwork, which was bought by WPP last November from Britain's Tempus Group, into the Media Edge.Philip Morris to Bow New Tag if Altria Name OK'dCHICAGO—Philip Morris will introduce the tagline, "Where people and performance make a difference," to rebrand itself as Altria Group if the corporate name change is approved. Leo Burnett in Chicago has handled Philip Morris' corporate-image advertising since 1999, producing ads tagged, "Working to make a difference. The people of Philip Morris." The client spent $85 million on corporate-image advertising last year, according to CMR. It was not clear if Burnett would handle a rebranding effort.Carlin Moves to MagnaLOS ANGELES—Ira Carlin, chairman of Interpublic Group's media network Universal McCann, is moving to sister shop Magna Global, IPG's global-negotiation unit, as worldwide chairman, sources said. Robin Kent, Universal McCann president, is expected to take over Carlin's duties. IPG and Universal McCann declined comment.Nike/Sega Settle Suit Over Videogame Ad LOS ANGELES—Nike said last week that Sega of America Dreamcast and its agency, Leagas Delaney in San Francisco, have agreed to settle a lawsuit filed by Nike for copyright infringement. The suit, filed in February in Federal Court in Oregon, charged that a Sega NBA 2K2 videogame TV spot was a scene-by-scene reenactment of Nike's 1996 "Frozen Moment" ad. The Nike ad, created by Wieden + Kennedy in Portland, Ore., featured a NBA game with Michael Jordan in which fast-paced basketball action shifts to slow motion. The settlement calls for Sega to pay legal fees and donate $100,000 in Nike's name to the Boys & Girls Clubs of Portland, Ore., and Memphis, Tenn. Sega, which pulled the ad shortly after the suit was filed, also agreed to permanently shelve the ad. "Sega volunteered to donate the money rather than engage in a long legal battle," Sega representative Gwen Marker said. Leagas Delaney could not be reached.Newswire RoundupCareerBuilder.com has placed its estimated $15-20 million ad account in review. The Reston, Va.-based Web site hired consultant Hasan Ramusevic of Hasan & Co. in Raleigh, N.C., to compile a list of agencies with retail and franchise experience. RFPs were issued to 15 agencies and are due back today. The incumbent, The Martin Agency, in Richmond, Va., declined to defend. … Fallon and Oneworld Communications remain in contention for PepsiCo's SoBe business after the client awarded a TV project to Oneworld last week, the client confirmed. Merkley Newman Harty & Partners in New York, which had also been in the running, is no longer contending, sources said. The beverage maker's entire account is estimated at $10 million. … Interbrew is negotiating with Leo Burnett in Chicago for its global Beck's beer account, the client confirmed. Billings were estimated at upwards of $20 million. Burnett handles Interbrew's Bergen Beer and Bass Ale in parts of Europe. Beck's $10 million U.S. business, as well Italy and Germany, was previously handled by Saatchi & Saatchi. … Lowe in New York has landed HSBC Bank USA's U.S. account without a review. Sources pegged billings at $10-15 million. Lowe now handles HSBC business in both the U.S and U.K., as well as global assignments for HSBC. The incumbent was Wolf Group in New York. Lowe won the business after launching a global TV campaign tagged, "HSBC. The world's local bank." The new assignment includes below-the-line duties, which will be handled by sister shop Lowe RMP in Toronto.

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