Sonic Automotive Parks Account in Mobile
ATLANTA—Sonic Automotive has selected Sullivan-St. Clair Marketing to create its northern California advertising. Billings are $10 million. The client chose the Mobile, Ala., agency over automotive specialists Hall Communications, Las Vegas; Larry John Wright, Mesa, Ariz.; and Marketshare Advertising, Foothill Ranch, Calif. Sonic is headquartered in Charlotte, N.C., and operates 172 franchises and 30 collision centers throughout the Southeast, Southwest and California. Sullivan will provide traditional and Web-based marketing for 18 car dealerships. Media will be handled by MOGO Marketing in San Francisco.
EPB Bows First Work for Colonial Williamsburg
ATLANTA—Earle Palmer Brown and Yesawich Pepperdine & Brown have debuted their first commercial for Colonial Williamsburg. The combined Washington, D.C., and Orlando, Fla., shops won the $8-10 million account last year. EPB creative director Woody Kay conceived the 30-second television spot with copywriter Ernie Schenck. "The Speech" focuses on the educational benefits of a family vacation at the historic 18th century town. In the spot, a father overhears his young daughter reading an excerpt from the Constitution to her stuffed toys and dolls, all of whom appear to be listening attentively. "What will you bring home from your vacation?" is the tagline. The ad will run on cable and spot television in New York and mid-Atlantic states.
MRA, Turner and Turner Close in Atlanta
ATLANTA—MRA has closed its doors. The Atlanta affiliate of the Syracuse, N.Y., shop bought Crumbley & Alba here three years ago. At one point, the primarily business-to-business agency employed 40 staffers on ac-counts such as The Athlete's Foot, Atlanta Brewing Co., DeKalb Convention & Visitors Bureau and Data Core Software. In 1999, MRA formed ComGroup to service telecom and high-tech accounts. ComGroup employs approximately 20 people and will remain open, sources said. br clear="none"/>
Equifax Begins Initial Agency Search
ATLANTA—Equifax has issued a request for proposal to kick off its first agency search. The Atlanta-based credit reporting company is looking at midsize shops to develop a corporate branding campaign, according to sources. Among the agencies invited to respond are T.G. Madison, BaylessCronin, Austin Kelley, Fitzgerald + Co. and Cole Henderson Drake, all in Atlanta. Billings are estimated at $3-5 million.
Match Launches Campaign for Newspaper
ATLANTA—Match is introducing its first advertising for Creative Loafing. The campaign for the alternative newspaper employs the tagline, "Creative Loafing: It opens you." The effort, limited to outdoor, in-paper print and radio messages, rolls out this week in Atlanta, followed by the Tampa, Fla., and Charlotte and Raleigh, N.C., markets.