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$175 Mil. Hershey Media Review Under WayLOS ANGELES—Hershey Food Corp. has kicked off the review for its $175 million U.S. media account, sources said. The confection marketer, which has been preparing a search for some time [Adweek, Feb. 11], has sent RFIs to its two incumbents and other undisclosed media agencies. Omnicom's OMD and WPP Group's MindShare, both New York, handle Hershey media. The review is expected to take a month, with a decision in late April or early May.8 Contend for $30-50 Mil. SuperPages BusinessNEW YORK—Eight shops have advanced in Verizon's SuperPages' $30-50 million review, sources said. They include New York shops Bozell, Kirshenbaum Bond & Partners, Lowe and Merkley Newman Harty & Partners, as well as Fallon in Minneapolis and TBWA\Chiat\Day in Playa del Rey, Calif., sources said. The client will visit the shops—which either declined comment or could not be reached—in what sources described as chemistry and credentials checks. Finalists will pitch the business in early May. New York consultancy Combustion, which is managing the search, could not be reached. Publicis Sanchez & Levitan Expands to New YorkNEW YORK—Publicis Sanchez & Levitan, a Miami-based Hispanic shop, has opened a New York office. José González will head up the office as senior principal, managing director, responsible for building the operation. González comes from The Vidal Partnership in New York, where as account director, strategic planning director, he managed the Heineken's U.S. Hispanic account. Separately, Isaac Lasky has been appointed senior principal, director of client services and marketing, assigned to the Dallas office. Lasky, a former director for Hispanic marketing at Coca-Cola, most recently served as consultant and acting chief executive of Dollars Direct, an international money-transfer company in Stamford, Conn. Bates Cuts Staff Following Hyundai Media LossLOS ANGELES—Bates USA West has laid off 14 staf fers, nearly 10 percent of its 170-person Irvine, Calif., staff, confirmed agency president and CEO Tim Hart. The majority of those cuts were in the media department. The layoffs follow the loss of the $160 million Hyundai Motor America national media planning and buying account in late January. That business was consolidated with Kia Motor America's media account and awarded to Carat in New York. Bates is currently defending the $160 million creative portion of the Hyundai account.News RoundupLeo Burnett Worldwide formed a nonequity affiliation with CDP Associates in Dublin. As part of the deal, the Irish agency, which claims billings of $10 million, will rename itself Leo Burnett Associates. The shop will continue to be led by executive chairman Peter O'Keefe and managing director Shane McGonigle. … Kellogg's Food Away From Home division has named Marriner Marketing Communications its lead ad agency. The Columbia, Md., agency defeated Leo Burnett in Chicago, Noble & Associates in Springfield, Mo., and another undisclosed Midwest agency to win the account. Billings were estimated at $5-10 million.

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