ExxonMobil Assigns Corporate to Temerlin
DALLAS—Temerlin McClain has acquired the $10-20 million corporate advertising account of ExxonMobil. There was no review. Sources said Temerlin had courted the business for several years. A memo sent to employees of the Irving, Texas, agency last Friday by chairman emeritus Liener Temerlin stated the account is "truly a great honor. We can all take a great deal of pride in being selected." An agency representative referred calls to the Irving-based client, which could not immediately be reached for comment. DDB, New York, is ExxonMobil's national agency.
Creative Civilization Adds Girard's Name
DALLAS—Creative Civilization—An Aguilar Agency is adding Gisela Girard's name to its identity to reflect the ownership of the president and chief operating officer. Girard founded the San Antonio shop, now known as Creative Civilization—An Aguilar/Girard Agency, with husband Adolfo Aguilar in 1999.Clients include the San Antonio Spurs, San Antonio Express-News, Marriott, Vara Chevrolet and the Texas Department of Health.
Blimpie Chooses New York Agency
NEW YORK—Blimpie International has awarded its$15 million creative account to The Kaplan Thaler Group after a review that included Fitzgerald + Co. in Atlanta and Earle Palmer Brown here, sources said. Media buying continues to be handled by various regional agencies. The seven-year incumbent, Kirshenbaum Bond & Partners in New York, did not participate. Hasan & Co., a Raleigh, N.C.-based consultancy, conducted the review. The Atlanta-based client was not immediately available for comment. Kaplan Thaler handles creative for Aflac Insurance and Clairol Herbal Essences shampoo.
Arnold Makes Cuts in Boston Despite Wins
BOSTON—Arnold said it cut 40 staffers from all departments at its headquarters last week owing to the soft economy and recent spending cuts by the Massachusetts Department of Public Health's Tobacco Control Program. Sources said as many as 75 Boston employees were axed, but Arnold officials called that figure "exaggerated." The Havas-owned agency plans no further near-term cuts at any of its U.S. offices, said Arnold chairman and chief executive officer Ed Eskandarian. Separately, Arnold last week notched an estimated $20-25 million in combined new business, adding the Bermuda Department of Tourism, HealthNow/Blue Cross Blue Shield of Western New York and Royal Lepage real estate to its New York, McLean, Va., and Toronto offices, respectively.
Bermuda's 'Pink Palace' Names Florida Shop
ATLANTA— The Fairmont Hamilton Princess Hotel has designated Yesawich, Pepperdine & Brown its lead advertising agency. YP&B in Orlando, Fla., will develop an advertising print campaign that will appear in both consumer and travel trade magazines. Annual billings are less than $1 million. The 117-year-old "Pink Palace" in Bermuda is in the final stages of a $25 million renovation that will be completed in June. Previously, advertising was handled internally and by Bermuda shop Matcham & Matcham.